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1、TheFeaturesofAdvertisingEnglishAbstract:Astherapidlydevelopmentofcommercialeconomy,advertisementhasincreasinglyimpactonourdailylife.Weliveinafastpacedsocietythatisruledbymassmedia.Everydaywearebombardedbyimagesof,perfectbodies,beautifulhair,flawlessskinandagelessfacesthatflashatuslikeasl
2、ideshow.Theseideasandimagesareimbeddedinourmindsthroughoutourlives.Advertisementsselectaudienceopenlyandsubliminally,andtargetthemwiththeirproduct.Theyalludetothefactthatinordertobelikethepeopleinthisadvertisementyoumustusetheirproduct.Thisisnotanewapproach,norisituniquetothisgeneration,
3、butneverhasitbeenaswidelyusedasitistoday.AdvertisingEnglish,asthemostimportantpartsoflanguageinadvertising,isrisingapparentlyfromthesystemofEnglish.Thecopywritersandthelinguistsareattracteddeeplybyitsuniquestyle,greatimpellentandexcellentillustration.AdvertisingEnglishpossessessomelexica
4、l,grammaticalandrhetoricalcharacteristics.Inthispaper,abriefintroductionisgiventoitsmajorfeaturesinordertoknowadvertisingEnglishmoredeeply.Keywords:morphologysyntaxrhetoricalfeaturesⅠlexicalfeaturesofadvertisingEnglishAdvertisingEnglishboastsarichandcolorfulvocabulary.Asameansoftransmitt
5、inginformation,brief,vividandlivelyarehismostbrillianttraits.1.NewwordsorphrasescreatedbymeansofimitationInsomeadvertisement,somewordsorphraseswearefamiliarwitharemisspelledoraddedtoprefixandsuffixinordertoattractourattentionandtransmitinformationofgoods.1.1CoinageE.g.(a)theorangemostest
6、drinkintheworldThisisfromanadvertisementforsoftdrink.“orangemostest”=orange+most+est.“most”and“est”inhereshowthatthedrinkishighqualityandhighpurity.(b)Giveatimextoall,toallagoodtimeThisisthetitleofadvertisementfor“timex”watch.Timex=time+time+excellent.Sotheadsstressesonitsaccuracy.Inadve
7、rtisingEnglish,“super”and“ex”areaddedtothebeginningorendofsomewordsinordertoemphasisthequalityofgoods.Suchassupercalendered,supercolossal,supereminent,superfine,superlight,supernaturalandrolex,pleytex,Kleenex.1.2MisspellingE.g.(a)drinkapintamilkadayThisisanadvertisementfo
