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1、FeaturesandTranslationsofAdvertisingEnglishContentsI. IntroductiontoAdvertisingEnglishII.FeaturesofAdvertisingEnglishIII. TranslationofAdvertisingEnglishIV. ConclusionI. IntroductiontoAdvertisingEnglish 1.1DefinitionofAdvertisingEnglishAmericanMarketingAssociation(AMA)definesa
2、dvertisingas“thenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”Today,withthedevelopmentofthetechnologyandthediversityofthemassmedia,advertisinghasinfluenceduspervasivelyin
3、ourdailylife.However,whateverthepromotivestrategiesadvertisingtakes,languageisthemaincarrierofmessageallalong.Advertisinglanguageisastyleofimmediateimpactandrapidpersuasion.Thepurposeofadvertisingistoguideconsumerstoaccessavarietyofcommoditiesintheworldtostimulatetheirinterest
4、,encouragethemtocomeintocontactwithyouafterthepurchasewillbeabletogenerateastrongdesiretoachieveandthentoconsumersbytheAttention-Interest-Desire–Actionandthegradualtransition.Tosumup,advertisingEnglishisanimpersonallanguageofcommunicationofinformationaboutproductsorideasbyanid
5、entifiedsponsorthroughmassmediainanefforttopersuadeorinfluencepeople’sbehavior.1.2ClassificationofAdvertisingEnglishAdvertisingEnglishisclassifiedintothreetypes:mediumproductEnglish,techniqueEnglishandconsumerEnglish.AccordingtodifferentmediaEnglish,advertisingEnglishisclassif
6、iedintoadvertisingEnglishinnewspaper,advertisingEnglishinmagazine,advertisingEnglishonradio,advertisingEnglishonTV,commercialEnglish,directadvertisingEnglish,outdooradvertisingEnglish,transportationadvertisingEnglish,point-of-purchaseadvertisingEnglish,telexadvertisingEnglish,
7、internetadvertisingEnglish,etc.Accordingtotechnique,advertisingEnglishisclassifiedasthehardsellEnglishandsoftsellEnglish.II.FeaturesofAdvertisingEnglish2.1MorphologicalFeaturesofAdvertisingEnglishAsameanstodisseminateinformation,advertisingEnglishmustbecompact,vivid,visual,emo
8、tionalandattractive.Therefore,morphologyinadvertisingisquited
