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1、StylisticfeaturesofEnglishinadvertisingAcknowledgementsInwritingthispaper,Ihavebenefitedfromthepresenceofmyclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandgavememanyinvaluablesuggestions.Iherebyextendmygratefulthankstothemfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhati
2、tis.Particularly,IamdeeplyindebtedtomysupervisorShenQi,forhisconstantencouragementandguidance.Hehaswalkedmethroughallthestagesofthewritingofthisthesis.Withouthisconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.IalsowishtosincerelythankmyfriendsMissShenChunlan
3、andMissLiuLingling,whosebrilliantideasandperceptiveobservationshaveprovedimmenselyconstructive.Thirdly,mythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmethroughouttheseyears.Theyalwayssharemywealandwoe.Ifeelmuchgratefulandwanttosharemyachievementwiththem.Last
4、ly,noneofthiswouldhavebeenpossiblewithoutthehelpofthoseindividualsandorganizationshereaftermentionedwithgratitude:ourschoollibraryanditsstaff,thelibraryofHenanUniversityofTechnology.AbstractNowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,m
5、agazine,TV,radioaswellasnetwork.Thegoalofadvertisingdecidesitslanguagetobesimpleanddirect,distinctfromthecharacteristicsofotherdiscourses.ThusananalysisonthelinguisticfeaturesofadvertisingEnglishinthelinguisticfieldisworthwhile.Undersuchcircumstances,astudyonthelinguisticfeaturesofadvertisi
6、ngEnglishwillhavepracticaleffectsonthecomposingandtranslatingworkofthecopywriters.ThispaperpresentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticanddiscourselevels.Itishopedthatthroughthedetailedsurveyofthreetypesofadvertisements:namely,dailyconsumergoodsad
7、vertising,technicalequipmentadvertising,serviceadvertising,similaritiesanddifferencesinadvertisinglanguagefeaturescanbesummarizedandpossiblereasonswillbegiveninthelightofthemeaning,andfunctionoflanguage.Thispaperwillbepresentedinfourparts.Thefirstpartist
