Stylistic features of written English advertisement and translation strategy 英语专业毕业论文

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1、StylisticfeaturesofwrittenEnglishadvertisementandtranslationstrategy0.IntroductionAdvertisingismeanttoseduceusintobuyingwantedandsometimesunwantedproducts.Thequestionis:doesthatwork?Whatmessages"getacross"andwhenandwhy,andwhatmessagesdon't?Thuswiththedirectionofadvertisingpsychologywe

2、shoulddoresearchinthestylisticfeaturesandtranslationstrategyofcommercialsindetail.Basedonalargenumberoftranslationexamples,theessaymakesasumonstylisticfeaturesofwrittenEnglishadvertisementthroughanalyzingwording,syntaxrhetoricanditstranslationstrategyseparately.1.Advertisingpsychology

3、Scottinitiallydidresearchinthestudyofadvertisingpsychology,whichbeganwiththeanalysisanddesignadvertisingtext.DuringtheannualmeetinginChicagoin1901,heproposedthattheworkingpracticeshouldbetheoreticallystudied,makingadsresearchbecomeascienceandpsychologyhadplayanimportantroleinitfromthe

4、non.Thisinsightgottheenthusiasticsupportoftheparticipants.Forthenexttwoyears,Scottcontinuouslypublished12articlesaboutadvertisingpsychologyandmadeitabook,whichiscalledTheAdvertisingTheory,publishedin1903.Thebookmarkedthebirthofadvertisingpsychology.In1908,Scottfurtherlysystematizedthe

5、knowledgeofadvertisingpsychologyandwrotethebookPsychologyofAdvertising,whichdiscussedkeytopicsinthefieldsofsocialandconsumerpsychology.17Importantquestionsareaddressedsuchas:Whatimpactdoesadvertisinghaveonconsumerbehavior?Whatcausesthisimpact?Whatarethepsychologicalprocessesresponsibl

6、efortheeffectivenessofadvertising?Howdoconsumersmakesenseofadvertisingmessages?Whatmessages"getacross"andwhenandwhy? Thisisthefirstbooktoofferacomprehensiveandstate-of-the-artoverviewofthepsychologicalfindingsontheimpactofadvertising,andtodiscussthisresearchinthecontextofrecentdevelop

7、mentsinthefieldsofsocialandconsumerpsychology.Itpresentsanddiscussesresultsofbothclassicandcontemporarystudiesinanengagingstylethatavoidshighlytechnicallanguage.Inthebook,Scottputforwardthreemainfactorsofanunforgettablead:repetition,strengthandcontact.Accordingtothethreefactors,compan

8、iesne