The Cultural Difference Of Nonverbal Communication in Cross-culture Business Negotiations25

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1、B.A.ThesisofEnglish(Normal)MajorTheCulturalDifferenceOfNonverbalCommunicationinCross-cultureBusinessNegotiationsAbstract：EversinceChinajoinstotheWTO,internationalbusinessincreasedalot.Howevermanybusinessnegotiationsendwithfailure.Themostimportantfactorwhichaf

2、fectsthesuccessofbusinessnegotiationiscross-culturalcommunication.Thestudyofcross-culturalcommunicationincludeslanguagecommunicationandnon-verbalcommunication.Peopleusuallypayattentiontoverbalcommunicationingeneralduringcommunication.Theybelievethatlanguageis

3、theonlywaytotransmitandcomprehendinformation,whileignoringtheimportanceofnon-verbalcommunication.Thispaperattemptstointroducethebasicideasofnon-verbalcommunicationandapplyrelevantprinciplestoaccountforsomecross-culturebusinessnegotiationskillsthroughcasestudi

4、es.Thispaperaimstomakepeopleunderstandtheimportanceofnon-verbalcommunicationandthenon-verballanguagedifferencewhichisinfluencedbydifferentsocialbackgroundssoastoavoidbusinessnegotiationsfailure.KeyWords：nonverbalcommunication;businessnegotiations;culturediffe

5、rence1.IntroductionWiththedevelopmentofsocialeconomyandhightechnology,China'sexchangeswithothercountriesbecomemoreandmorefrequent,thestudyofcross-culturalcommunicationisalsodeveloped.EversinceChinajoinstoWTO,internationalbusinessactivitiesincreasedalot.Forbus

6、inessmenwhoengagedininternationalbusinesscommunication,it’snecessarytounderstandcross-culturalcommunicationknowledgeandskillssoastoreduceoreliminatemisunderstandingofnon-verballanguagewhichmaycausedfrictionandconflict.Thestudyofcross-cultural13B.A.ThesisofEng

7、lish(Normal)Majorcommunicationcanimprovethecommunicationefficiencywhichisofgreatpracticalsignificance.Itwillaffectthesuccessofinternationalbusinesscommunication.Thecross-culturalcommunicationstudyincludestheverbalcommunicationandnon-verbalcommunication.Accord

8、ingtoasurveyofinterpersonalcommunicationbyRey•L•Bodekesi:Duringtheprocessofcommunicatingoftwopersons,theinformationconveyedthroughlanguageisonly35%ofthetotal,whiletheremaining65%istransmi