The application of cross-cultural communication to the teaching of Business English

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1、AbstractAsisknowntoall,Chinahasalreadyenteredaneraofrapiddevelopmentandcreatedamiracleineconomicfieldintheprocessofglobalization.FollowingthefrequentcommunicationbetweenChinaandotherforeigncountries,ournationisfurtherinvolvedintheinternationalaffairs,mainlyinbusinesspractic

2、e.Withtheexpansionoftheeconomicandcommercialcooperation,theculturalenvironmentoftheinterculturalcommunicationhasbeenmoreandmorecomplicated.Allthevaluesystems,thinkingpatterns,andevenbehaviormodeindifferentculturesvariesfrompersontoperson,whichhighlyaffectsbusinessactivities

3、,and,what’smore,itdeterminestheconsequences.Thereforetheculturalfactorshavebeenemphasized.AlthoughtraditionalBusinessEnglishteachinghasbeenconcernedinthelanguageculturaldifferences,itisalwaysinclinedtofocusontheexplanationaboutbusinessknowledgeorlanguagetraining,whichfailst

4、orealizeteachinggoalsduetotheneglectofpassingontheinterculturalknowledge.Asaresult,intheprocessofBusinessEnglishteaching,apartfromtheinitiatingbusinessskills,weshouldalsopaymoreattentiontothecultivationofinterculturalcommunicationcompetence.Inthepast,interculturalcommunicat

5、iontheoriesweremoreappliedintoFLTteachingandlesscombinedwithBusinessEnglish.Asamatteroffact,theapplicationofcross-culturalcommunicationtotheteachingofBusinessEnglishinthecontextofChinesecollegesshouldbeoperatedinsuchawaythatstudentscouldbeabletolearntheculturaldifferencesbe

6、tweenChinaandwesterncountries.Atthesametime,studentswillunderstandthebasicideasgoverningtherespectiveculturalentities.Byanalysisandcomparison,businessculturaldifferencesarestudiedthehigherlevelofculturalthinking.AndthismustbethepremiergoalofBusinessEnglishteaching.Generally

7、speaking,thethesisconsistsofthefollowingquestions:firstly,whyshouldweteachandlearnBusinessEnglishfromtheinterculturalcommunicationperspective?Secondly,whatcouldweanalyzetherelationshipbetweeninterculturalcommunicationandBusinessEnglishteaching?Thirdly,howshouldwedevelopcult

8、uralawarenessandimprovecommunicationability?KeyWords:valuesystems;culturalfactors;