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1、CultureandCommunicationAbstractAsisknowntoall,Chinahasalreadyenteredaneraofrapiddevelopmentandcreatedamiracleineconomicfieldintheprocessofglobalization.FollowingthefrequentcommunicationbetweenChinaandotherforeigncountries,ournationisfurtherinvolvedintheinternationalaffairs,mainlyinbusinesspract
2、ice.Withtheexpansionoftheeconomicandcommercialcooperation,theculturalenvironmentoftheinterculturalcommunicationhasbeenmoreandmorecomplicated.Allthevaluesystems,thinkingpatterns,andevenbehaviormodeindifferentculturesvariesfrompersontoperson,whichhighlyaffectsbusinessactivities,and,what’smore,itd
3、eterminestheconsequences.Thereforetheculturalfactorshavebeenemphasized.AlthoughtraditionalBusinessEnglishteachinghasbeenconcernedinthelanguageculturaldifferences,itisalwaysinclinedtofocusontheexplanationaboutbusinessknowledgeorlanguagetraining,whichfailstorealizeteachinggoalsduetotheneglectofpa
4、ssingontheinterculturalknowledge.Asaresult,intheprocessofBusinessEnglishteaching,apartfromtheinitiatingbusinessskills,weshouldalsopaymoreattentiontothecultivationofinterculturalcommunicationcompetence.Inthepast,interculturalcommunicationtheoriesweremoreappliedintoFLTteachingandlesscombinedwithB
5、usinessEnglish.Asamatteroffact,theapplicationofcross-culturalcommunicationtotheteachingofBusinessEnglishinthecontextofChinesecollegesshouldbeoperatedinsuchawaythatstudentscouldbeabletolearntheculturaldifferencesbetweenChinaandwesterncountries.Atthesametime,studentswillunderstandthebasicideasgov
6、erningtherespectiveculturalentities.Byanalysisandcomparison,businessculturaldifferencesarestudiedthehigherlevelofculturalthinking.AndthismustbethepremiergoalofBusinessEnglishteaching.Generallyspeaking,thethesisconsistsofthefollowingquestions:firstly,whyshouldweteachandlearnBusinessEnglishfromth
7、einterculturalcommunicationperspective?Secondly,whatcouldweanalyzetherelationshipbetweeninterculturalcommunicationandBusinessEnglishteaching?Thirdly,howshouldwedevelopculturalawarenessandimprovecommunicationability?KeyWords:values
