市场营销专业毕业论文浅谈微信在企业营销中的作用

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1、齐齐哈尔大学题目：浅谈微信在企业营销中的作用学生姓名：潘永超学号：2011064135系（院）：经济管理学院班级：服表111指导教师姓名及职称：陈红梅浅谈微信在企业营销中的作用摘要：本文主要研究以微信为载体的营销方式对企业有何作用，通过观察，研究分析等方法得出微信在企业的营销中有何作用以及相对于传统营销，微信营销有何优势，由于微信面世时间还不长，现在还处于初级阶段，目前越来越多的手机用户开始使用微信，所以微信营销的发展空间非常大。在不久的将来中，微信在企业营销中的地位会越来越重。关键词：微信营销市场营销营销作

2、用企业微信英译OntheWeChat'sroleinbusinessmarketingAbstract:ThispaperstudiestoWeChatasthecarrierofthemarketingwaywhatistheaffectionoftheenterprise.Throughobservation,analysisoftheWeChatinamarketingrole,wecanknowthatWeChatmarketinghavewhatadvantages,comparedwiththet

3、raditionalmarketing.BecauseWeChatavailabletimeisnotlong,andnowisstillattheprimarystage,moreandmorethemobilephoneuserbeginstouseWeChat,soWeChatmarketingdevelopmentspaceisverylarge.Inthenearfuture,WeChatwillhavemoreandmoreimportantroleintheenterprisemarketing

4、.keyword:WeChatmarketingmarketingmanagementmarketingfunctionEnterpriseWeChat目录一、引言···························································1二、微信营销的特点及优势分析·······································1（一）微信营销特点·················································11、

5、点对点精准营销·················································12、形式灵活多样···················································13、强关系的机遇···················································2（二）微信营销的优势···············································21、高到达率················

6、·······································22、高曝光率·······················································23、高接收率·······················································24、高精准度·······················································35、高便利性·························

7、······························3三、企业微信营销的作用·············································3（一）使老客户的维护更轻松·········································3（二）使广告费用更少···············································3（三）使客户服务成本大大降低·······································4（四

8、）使转介绍率更高··············································4（五）使目标客户忠诚度提高·········································4四、微信营销的未来发展趋势··········································5（一）企业微信营销可能面临的问题···················