The Application of Aesthetic Rhetoric to Chinese-English Advertisement Translation 英语专业毕业论文

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1、TheApplicationofAestheticRhetorictoChinese-EnglishAdvertisementTranslationContentsIntroduction11.AGeneralReviewofAdvertisement21.1DefinitionofAdvertisement21.2FunctionsandRequirementsofAdvertisement31.3FeaturesofAdvertisingEnglish31.4TransculturalAdvertisement42.AnIntroductiontoAestheticRhe

2、toric52.1ConceptofRhetoricandAestheticRhetoric52.2SignificanceandRequirementsofAestheticRhetoric62.2.1SignificanceofStudyingAestheticRhetoric62.2.2RequirementsofRhetoric72.3TheRelationshipbetweenAestheticRhetoricandAdvertisement73.TheArtofAestheticRhetoricinEnglishAdvertisement83.1ThePhonet

3、icRhetoricalDevices83.1.1Alliteration83.1.2Rhyme93.2TheLexicalRhetoricalDevices93.2.1Metaphor93.2.2Personification103.2.3Pun103.2.4Parody113.3TheSyntacticalRhetoricalDevices113.3.1Repetition113.3.2Parallelism124.TheApplicationofAestheticRhetorictoChinese-EnglishAdvertisementTranslation124.1

4、DifficultiesinC-EAdvertisementtranslation124.1.1DifferencesinCharactersandWords12214.1.2DifferencesinRhetoric124.2PrinciplesofC-EAdvertisementTranslation134.2.1FamiliaritywiththeProduct134.2.2FlexibilityinStyle134.2.3NaturalnessinTranslation144.3PracticeofAestheticRhetoricalDevicesinC-EAdve

5、rtisementTranslation144.3.1PracticeofAlliterationinTranslation144.3.2PracticeofMetaphorinTranslation154.3.3PracticeofPersonificationinTranslation164.3.4PracticeofPuninTranslation164.3.5PracticeofParodyinTranslation174.3.6PracticeofParallelisminTranslation17Conclusion18Bibliography20Acknowle

6、dgement2121IntroductionInthemoderncommercializedsociety,theefficiencyofproductionhasmadeadvertisement,whichisademandstimulationtool,essential.Urbanization,transportationexpansionandcommunicationadvancementshaveallfacilitatedtheuseandgrowthofadvertisement.Wearesurroundedbyadvertisements,when

7、everweopenanewspaperormagazine,turnontheTVorradio,surfontheInternet,orlookatthebillboardsonthestreets.Advertisementhasbecomeanintegralpartofourdailylife.Rhetoricaldevicesplayasignificantroleinwritingasuccessfuladvertisement.Rhetoricisanartofusinglanguage