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1、RhetoricandtranslationmeansInEnglishAdvertisementTheultimategoalofadvertisingistosellgoods.Toachievethisgoal,advertisingcopywritersoftenusemetaphor,personification,pun,rhymeandotherfiguresofspeechtoenhancetheexpressionofthelanguageeffect.BecausethedifferencesbetweenEnglishandChinese,therhetoric
2、canbeusedliteraltranslation,freetranslation,intendedtomakelawforflexibleprocessing.AtthesametimestressedthatthisinvolvesnotonlytheEnglishtranslationofadvertisingrhetoriclinguistics,sociologyofknowledge,thetranslatorshouldalsobefamiliarwiththeproductknowledge,understandthebusinesspsychologyandma
3、rketingstrategy,witharichimaginationandartisticinspiration,canmakethetranslationwordsbeautiful,vivid,catchy,toachievethepurposeofsellinggoods.KeywordsEnglishadsRhetoricTranslation1、Introduction：Economicglobalizationandinternationalcommoditymarketstoday,advertisinghasbecomethebusiness,enterprise
4、andconsumersaccesstoproductinformation,investmentandconsumptiondecisionsimportantsourcesofinformationstrategy.We'reinaneraofpopularads.Advertisingflurry,astheworldisfullofacamel,takepeople’svision,andtheresponseinpeople'sears.AdvertisefromtheLatinadverfure,meaningtheinitialattentionandinduced,a
5、ttractive.Laterevolvedintogetattention”,“letpeopleknowsomething.Intheinternationalbackground,theadshavebeensimplefromthepastadvertiseddevelopintoamarketing,communications,linguistics,sociology,psychology,aestheticsandotherdisciplinescloselywiththepublicity.Theultimategoalofadvertisingistosellgo
6、ods.Toachievethisgoal,wemustincreasetheuseofauditory,visualeffectsfaceavarietyofmeansofcommunicationtoexpandinformationtoenhancetheproductimage.Adstypicallywrittenbythetitle,thetext,slogan,trademark,Illustrationoffiveparts,ofwhichthreebelongtotheformerlanguage(verbal)partofthelasttwonon-Languag
7、e(non-verbal)section.Adstypicallycanbedividedintothreecategoriescommercial,socialclass,publicclass.InChina,“AdvertisingLaw”mentionedintheads,istheproductoperatorsorserviceprovidersbearthecosts,andthroughcertainmedia,directlyorindi
