The Application of Aesthetic Rhetoric to Chinese-English Advertisement Translation

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1、TheApplicationofAestheticRhetorictoChinese-EnglishAdvertisementTranslationContentsIntroduction11.AGeneralReviewofAdvertisement21.1DefinitionofAdvertisement21.2FunctionsandRequirementsofAdvertisement31.3FeaturesofAdvertisingEnglish31.4TransculturalAdvertisement42.

2、AnIntroductiontoAestheticRhetoric52.1ConceptofRhetoricandAestheticRhetoric52.2SignificanceandRequirementsofAestheticRhetoric62.2.1SignificanceofStudyingAestheticRhetoric62.2.2RequirementsofRhetoric72.3TheRelationshipbetweenAestheticRhetoricandAdvertisement73.TheA

3、rtofAestheticRhetoricinEnglishAdvertisement83.1ThePhoneticRhetoricalDevices83.1.1Alliteration83.1.2Rhyme93.2TheLexicalRhetoricalDevices93.2.1Metaphor93.2.2Personification103.2.3Pun103.2.4Parody113.3TheSyntacticalRhetoricalDevices113.3.1Repetition113.3.2Parallelis

4、m124.TheApplicationofAestheticRhetorictoChinese-EnglishAdvertisementTranslation124.1DifficultiesinC-EAdvertisementtranslation12194.1.1DifferencesinCharactersandWords124.1.2DifferencesinRhetoric124.2PrinciplesofC-EAdvertisementTranslation134.2.1FamiliaritywiththeP

5、roduct134.2.2FlexibilityinStyle134.2.3NaturalnessinTranslation144.3PracticeofAestheticRhetoricalDevicesinC-EAdvertisementTranslation144.3.1PracticeofAlliterationinTranslation144.3.2PracticeofMetaphorinTranslation154.3.3PracticeofPersonificationinTranslation164.3.

6、4PracticeofPuninTranslation164.3.5PracticeofParodyinTranslation174.3.6PracticeofParallelisminTranslation17Conclusion18Bibliography20Acknowledgement2119IntroductionInthemoderncommercializedsociety,theefficiencyofproductionhasmadeadvertisement,whichisademandstimula

7、tiontool,essential.Urbanization,transportationexpansionandcommunicationadvancementshaveallfacilitatedtheuseandgrowthofadvertisement.Wearesurroundedbyadvertisements,wheneverweopenanewspaperormagazine,turnontheTVorradio,surfontheInternet,orlookatthebillboardsonthes

8、treets.Advertisementhasbecomeanintegralpartofourdailylife.Rhetoricaldevicesplayasignificantroleinwritingasuccessfuladvertisement.Rhetoricisanartofusinglanguage