The Research on How Chinese Enterprises Enter the International Market 中国企业如何进入国际市场

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1、TheResearchonHowChineseEnterprisesEntertheInternationalMarketSubmittedby:Class:ForeignTradeEnglish10303Supervisedby:DepartmentofForeignLanguagesWuhanPolytechnicOct.8th,2012i摘要本文以中国企业如何进入国际市场为题，主要介绍中国企业在最近阶段进入国际市场的过程中所遇到的困难和可行的解决方案。通过上网搜索、查阅图书等方式，了解中国企业发展的现状和发展过程中存

2、在的问题，对中国企业如何突破进军国际市场的瓶颈提出自己的解决方案和建议。通过对这个问题的分析和理解，我们可以发现，在中国企业进入国际市场的道路上只有企业直面并解决这些问题，中国企业才能在国际舞台上有更好的发展，走的更远。这样更有利于中国经济的发展。关键词：国际贸易；国际市场；发展策略；发展瓶颈iAbstractThetitleofthispaperisTheResearchonHowChineseEnterprisesEntertheInternationalMarket.Itmainlyintroducestheprob

3、lemofChineseenterpriseswhentheyenteringtheInternationalMarketandtheavailablemethodtotheproblem.Throughsearchingtheinternetandreadingrelatedbooks,wehaveknownthecurrentsituationandexistingprobleminthewayofthedevelopmentofChineseenterprises.Somesuggestionstotheproble

4、mshavebeengiven.Throughtheanalysisandunderstandingofthisissue,wecanfindthatonlyenterprisesfaceandsolvetheseproblemsinthewaytointernationalmarket,theChineseenterpriseswillhavebetterdevelopmentintheinternationalmarket,andgofarther.ThiscanbenefitthedevelopmentoftheCh

5、ineseeconomyalot.Keywords:Internationaltrade;Internationalmarket;Developmentstrategy;DevelopmentbottleneckivCONTENTSAbstractinChinese....................................................................................................iAbstractinEnglish.............

6、.......................................................................................iiContents......................................................................................................................iiiI.Thebackgroundofthedevelopmentofforeigntradee

7、nterprises1II.ThedevelopmentstatusofChineseenterprises.12.1TheachievementsofthedevelopmentofChineseenterprises.12.2TheexistingproblemsinthedevelopmentofChineseenterprises.22.2.1ProblemsofProductquality22.2.2Small-scaleenterprises22.2.3InfringementofChineseenterpri

8、sesinoverseas3III.Reasonsfortheproblemoccurred.33.1Weakbrandawareness33.2Lackofexportmarketingstrategy43.3Labor-intensivemarket43.4Sinisterinternational