Lenovos business strategy of entering international market 联想企业进入国际市场策略分析

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1、Lenovo's business strategy of entering internationalmarketIntroductionChoosingwhatkindofstrategytoentertheoverseasmarketisnotonlyimportanttothebusinesssuccessofaccessingtooverseasmarkets,butalsoimportanttothebusinesstofurtherdevelopandexpand.Thisinfl

2、uencesthecompany'scompetitivepositionintheglobalmarketandinternationaldevelopmentpace.Thismanagementreportisbasedontherelatedtheory,company’sadvantagesandtheobjectivesoftheinternationalbusinesscompany.ItsaimistoputforwardforLenovotoentertheinternatio

3、nalmarketandinternationalbusinessmodeldesign.1.Lenovobusinessbackground Lenovowasfoundedin1984bytheCASInstituteandbeinginvested20millionYuan.Thefoundersare11scientificandtechnicalpeople.AndtodayLenovohasgrownintoadiversifieddevelopmentlargeenterprise

4、groupsintheinformationindustry. Atthebeginning,theturnoverofthecompanyisonly300million.Butthenumberwas1.1billionin1994and30billionin2004inannualsalesdevelopment.Today'sLenovoGroupisChina'sleadingITCompany.Itisprimarilyengagedinthedesktopcomputer,note

5、bookcomputerandmobilephonedevicesandservers.Ithasdevelopedintoadiversifieddevelopment company. Lenovohasbeenacrosstwostepsfromitsbeingsetup:Beforethe90sinthe20thcentury,Lenovowasmainlyatrade-orientedenterprise.Survivalisthemainpurpose;thesecondstagei

6、sthedevelopmentofitsownbrandinthelatertenyears. After20years’development,LenovohasbeenrankedfirstinAsiainthecomputerindustry,dominatingtheChinesemarket;thefutureofthespaceistheglobalmarketandglobalcompetition. 2Lenovo CorporateCultureLenovo hasmade b

7、rilliantachievements andattractedworldwideattentioninthepast 20yearsintheterritoryofChina.Itisa charming legend ofChineseenterprises. ThenwhatisLenovo’ssecretofsuccess? Through thecourseofdevelopmentandtheunderstandingforLenovo business culture, weth

8、ink thesuccessis basedon differentstagesof thecorporateculture andmakingtheappropriateadjustmentsaccordingtothesituation.Thatis, with the transitionofthecompanytimeaftertime,thatthecultural evolution arecarriedout againandagain.Recallingthe past 20ye