联想企业进入国际市场策略分析(英文版).doc

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1、Lenovo's business strategy of entering internationalmarketIntroductionChoosingwhatkindofstrategytoentertheoverseasmarketisnotonlyimportanttothebusinesssuccessofaccessingtooverseasmarkets,butalsoimportanttothebusinesstofurtherdevelopandexpand.Thisinfluencesthecompany'scompetitivep

2、ositionintheglobalmarketandinternationaldevelopmentpace.Thismanagementreportisbasedontherelatedtheory,company’sadvantagesandtheobjectivesofthe24/24internationalbusinesscompany.ItsaimistoputforwardforLenovotoentertheinternationalmarketandinternationalbusinessmodeldesign.1.Lenovobu

3、sinessbackground Lenovowasfoundedin1984bytheCASInstituteandbeinginvested20millionYuan.Thefoundersare11scientificandtechnicalpeople.AndtodayLenovohasgrownintoadiversifieddevelopmentlargeenterprisegroupsintheinformationindustry. Atthebeginning,theturnoverofthecompanyisonly300millio

4、n.Butthenumberwas1.1billionin1994and30billionin2004inannualsalesdevelopment.Today'sLenovoGroupisChina'sleadingITCompany.Itisprimarilyengagedinthedesktopcomputer,notebookcomputerandmobilephonedevicesandservers.Ithasdevelopedintoadiversifieddevelopment company. Lenovohasbeenacrosst

5、wostepsfromitsbeingsetup:Beforethe90sinthe20thcentury,Lenovowasmainlyatrade-orientedenterprise.Survivalisthemainpurpose;thesecond24/24stageisthedevelopmentofitsownbrandinthelatertenyears. After20years’development,LenovohasbeenrankedfirstinAsiainthecomputerindustry,dominatingtheCh

6、inesemarket;thefutureofthespaceistheglobalmarketandglobalcompetition. 2Lenovo CorporateCultureLenovo hasmade brilliantachievements andattractedworldwideattentioninthepast 20yearsintheterritoryofChina.Itisa charming legend ofChineseenterprises. ThenwhatisLenovo’ssecretofsuccess? T

7、hrough thecourseofdevelopmentandtheunderstandingforLenovo business culture, wethink thesuccessis basedon differentstagesof thecorporateculture andmakingtheappropriateadjustmentsaccordingtothesituation.Thatis, with the transitionofthecompanytimeaftertime,thatthecultural evolution 

8、arecarriedout againandagain.Recallingthe