Market Research Guide

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1、[Typetext]MarketResearchSXLTrainingBookletCONTENTS1.WhatisMarketResearch?.............................................................................................3PrimaryMarketResearch..................................................................

2、................................3SecondaryResearch............................................................................................................32.TypesofStudies...............................................................................

3、...............................4MarketEntryStudy............................................................................................................4CompetitorAnalysis...............................................................................

4、...........................43.Wheretofindourinformation?....................................................................................64.TheUseofSearchEngines..........................................................................................

5、..8Google..................................................................................................................................84.2Baidu..........................................................................................................

6、...................10Operators...........................................................................................................................115.KeepingTrackandVerifyingInformation..............................................................

7、.15VerifyingInformation......................................................................................................15KeepingTrack:ReferenceTemplate..............................................................................162

8、Page1.WHATISMAR

9、KETRESEARCH?Marketresearchisanyorganizedefforttogatherinformationaboutmarketsorcustomers.Itisaveryimportantcomponentofbusinessstrategy.Marketresearchisakeyfactortogetanadvantageovercompetitors.Marketresearchprovidesimporta