资源描述：
《Market Research and Export Promotion-》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、MarketResearchandExportPromotionExportMarketingPlanThemarkingplanisthebasisonwhichalltheoverseaspromotionisformulated.Todevisethemarketingplaninvolvesreconcilingtheexportstrategiesandobjectivesofthemanufacturerintomarketingterms.Themarketingplanembracesmanyelementsincl
2、udingmarketresearchproject,promotion/advertisingdetails,productsinvolvedandtheirquantityavailable,distributionarrangementsandtotalvolume/valueofgoodsWhererelevant,variouscostinginformationshouldbeincluded,particularlytheresearchandadvertisingbudget.Overall;theplanmustb
3、erealisticandshouldhaveaclearsenseofpurposeanddirectionExportMarketResearchBeforemakinggoodsforanewoverseasmarket,asinthehometrade,itisnecessarytodiscoverfirstofallifthegoodscanbesoldprofitablyinthatmarket.Toanswerthatquestionisoneoftheobjectsofmarketresearch.Exportmar
4、ketresearch,inparticular,isastudyofagivenmarketabroadtodeterminetheneedsofthatmarketandthemethodsbywhichtheproducts;canbestbesupplied.Itmaybecarriedouttodetermine:1.Ifanewproductlikelytofindamarket.2.Whetheranestablishedproductislikelytomeetwithagooddemandinanewmarket.
5、3.Whysalesofaproducthavedeclined,eithergenerallyorinacertainareaHere,inthischapterislaidonthefirstpoint:MarketresearchisvitaltosuccessinoverseasMarketsTolookforasuitablemarketanexportermustconsider,forexample:1.PoliticalandEconomicConditionsCountrieswithdifferentpoliti
6、calandeconomicsystemstakedifferentattitudestowardforeigntradebusiness.Theirpoliciesandregulationsconcerningimportandexport，foreignexchangecontrol，customs,dutiesandothertariffswillgreatlyaffectthesuitabilityforanewmarket.2.PhysicalandClimaticConditionsThesuitabilityofhi
7、sproducts:heavyclothingisnotworninhotclimates;mountaineeringequipmentwouldnotbeindemandinaflatcountry.3.SocialConditionsIfthereisalowstandard．oflivingwithpoorwagelevels,therenaybenomarketfortelevisionsetsorcarsorluxuryproducts.Itmaybedesirable,evennecessary,forpricelis
8、tsandsalespromotionliteraturetobetranslatedintoalocallanguage,withlocalunitsofmeasurementandcurrency.Ifthereishighlev
