wechat propagation effects and cold thinking

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1、WechatPropagationEffectsandColdThinking　　【Abstract】ThedevelopmentofWeChatbringsanewsocialwayforeveryone.Thefunctionslikeofficialaccounts，momentsalsosatisfypeoples’needsofgettingmoreinformation.Atthesametime，thesefunctionshelppeoplestoshoporlearn，bringingmuchmoreconveniencetopeople’slife.Howe

2、ver，therearesomedisadvantagesofWechat.Weneedtorealizethat，Wechatisonlythesocialtoolanditcannotchangethefateofanymediaortheorganization.　　【Keywords】Wechat；Propagationeffects；Coldthinking　　ChapterOneTheoccupationofreallifespace　　WiththepopularityofWechat，moreandmorepeopleuseittoreadsomenewsand

3、articles，tochatwiththeirfamiliesorworkmates，togettheredenvelopefromthechatgroups.AllofthesefunctionsinWechatfilluptheamateurlifeforeveryone.WecanseethatmostpeoplearebusytoenjoythemselvesusingWechat.　　AspeopleputmoretimeintheInternetlife，thetimetheyputinreallifeisless.TheproblemslikeWechataho

4、lic，phubbingcausedbyuseWechatinalongtimehasinfluencedpeoples’work，studyandotheraspects.　　WhentheWechathadnotyetappeared，orpeopledailylifehadnotbeenoccupiedbythevirtualworld，theyspendmuchtimesharingtheirhappinessandotherfeelingsaboutwork，studyorotherthingswiththeirfamilies.However，manyusersno

5、wignorethesedetails.Theymayspendoneortwohourreadingsomearticlesratherthanchatfifteenminuteswiththeirparentsandchildren.　　AlthoughWechat’soccupationofreallifeisinvisible，itdoseaffectpeople’sdailycommunication，especiallytheemotionalsharingwiththeirfamilies，friendsandworkmates.　　ChapterTwoinfor

6、mationexplosionandexcessiveconsumption　　Wechatisnotonlyaninformationexchangeplatform，butalsooneoftheInternetmarketingchannels.Withthepaymentfunctiondevelopment，moreandmorepeopleusedtouseWechattopayforsomethinginrealorvirtuallife.　　EachofthecompanieswanttoseizethebusinessopportunitiesinWechat

7、，andsatisfytheirusers’asmuchaspossible.Andasthenewmarketingchannel，companiesalsocanusetheWechat’sfunctionslikesubscriptions，momentsforbrandpromotion，advertisement，productsalesandmaintainingpublicrelations.However，thisphenomenonhasalsocausesomenegat