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1、中国主办的国际活动(InternationalEventOrganizers)----国际商务管理论文-->Introduction引言1.1Introductiontothetopic研究主题“活动”指的是会议、展会、各大类活动和一些具有共性的活动，该定义是指很多人扎堆在某些具有特定功能的区域里，以定期或者不定期的进行集体活动，并以此来传递和交换信息。Theeventreferstotheconference,display,major-typeactivityandsomeothermunalityactivities.Thedefinitionmeansthatalotofpeop
2、legettogetherinsomecertainregionstomaketheregularornon-periodicalmunalityactivities,soastotransmitandexchangeinformation.本次活动涉及各类博览会，展示，大型会议，体育竞技，文化活动，节日庆典和其他一些活动。随着社会和经济的发展，活动越来越普遍表现出的货物，服务，文化等诸多方面的影响，与此同时许多企业想参与活动，借此展示自己的产品或服务。Theeventinvolvesinvarioustypesexposition,display,large-scaleconferen
3、ce,sportspetition,culturalevent,festivalcelebrationandsomeotherevents.Alongentofsocietyandeconomy,eventsbeesmoreandmorepopulartoexhibitthegoods,services,cultureandsomeotheraspects.Andmanyorganizationsanyconsumerstakepartintheevents,andthroughtheevents,theorganizationscanintroducethespecialcharact
4、eristicsoftheiritemsondisplay,thusthereoreopportunitiesfortheorganizationstoselltheproducts.1.2Researchobjectives研究对象Theobjectivesofthisstudyaretomakeadetailedexplorationofthehistory,background,challengesandissuesinfrontofinternationaleventorganizersinChinafirstly.Thendiscussthemanagementstrategi
5、esadoptedbyinternationaleventorganizers.Thirdlyfindoutthekeycrucialfactorseeventorganizers.Lastly,attempttogivesomehintsorremendationsforcurrenteventorganizersandneplicationsforfutureresearch.1.3Theprimaryresearchquestions主要研究问题Thereforethequestionsaredevelopedbasedontheproblemstatementasfolloacr
6、oenvironment)impacttheinternationaleventindustryandeventorganizersinChina.Thethirdone:ance?Thefourthone:anagementstrategies?1.4Proposedliteraturesearch文献检索Theeventindustryhasalicresearchedoneventorganizersandrelevantmanagementstrategiesaregenerallyneglected.Eventorganizersaretheoriginsofallevents
7、.Theyareresponsiblefortopicdevelopment,planning,eventmanagementandgetinvolvedwit-->hfinancialrisks.Eventorganizersmustfulfillcustomerneedsandofferperfecttradeshotobothexhibitorsandcustomers.Eventorganizerschargefeesfro
