国际商务 查尔斯w.l.希尔 第七版 原版官方pptchap001

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1、InternationalBusiness7ebyCharlesW.L.HillMcGraw-Hill/IrwinCopyright©2009byTheMcGraw-HillCompanies,Inc.Allrightsreserved.Chapter1GlobalizationWhatIsGlobalization?Theworldismovingawayfromself-containednationaleconomiestowardaninterdependent,integratedglobaleconomicsystemGlobaliza

2、tionreferstotheshifttowardamoreintegratedandinterdependentworldeconomyGlobalizationhastwofacets:1)theglobalizationofmarkets2)theglobalizationofproductionTheGlobalizationOfMarketsTheglobalizationofmarketsreferstothemergingofhistoricallydistinctandseparatenationalmarketsintooneh

3、ugeglobalmarketplaceInmanyindustries,itisnolongermeaningfultotalkaboutthe“Germanmarket”orthe“Americanmarket”Instead,thereisonlytheglobalmarketTheGlobalizationOfMarketsFallingtradebarriersmakeiteasiertosellinternationallyThetastesandpreferencesofconsumersareconvergingonsomeglob

4、alnormFirmshelpcreatetheglobalmarketbyofferingthesamebasicproductsworldwideClassroomPerformanceSystemTheshifttowardamoreintegratedandinterdependentworldeconomyisreferredtoasa)economicintegrationb)economicinterdependencyc)globalizationd)internationalizationTheGlobalizationOfPro

5、ductionTheglobalizationofproductionreferstothesourcingofgoodsandservicesfromlocationsaroundtheglobetotakeadvantageofnationaldifferencesinthecostandqualityoffactorsofproductionlikeland,labor,andcapitalCompaniescompetemoreeffectivelybyloweringtheiroverallcoststructureorimproving

6、thequalityorfunctionalityoftheirproductofferingClassroomPerformanceSystemThemergingofhistoricallydistinctandseparatenationalmarketsintoonehugeglobalmarketplaceisknownasa)globalmarketfacilitationb)cross-bordertradec)supranationalmarketintegrationd)theglobalizationofmarketsClass

7、roomPerformanceSystemFirmsthatareinvolvedininternationalbusinesstendtobea)largeb)smallc)medium-sizedd)large,small,andmedium-sizedTheEmergenceOfGlobalInstitutionsInstitutionsareneededto:helpmanage,regulate,andpolicetheglobalmarketplacepromotetheestablishmentofmultinationaltreat

8、iestogoverntheglobalbusinesssystemTheEmergenceOfGlobalInstitu