国际商务希尔001.ppt

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1、InternationalBusiness7ebyCharlesW.L.HillMcGraw-Hill/IrwinCopyright©2009byTheMcGraw-HillCompanies,Inc.Allrightsreserved.Chapter1GlobalizationWhatIsGlobalization?Theworldismovingawayfromself-containednationaleconomiestowardaninterdependent,integratedglobaleconomicsystem

2、GlobalizationreferstotheshifttowardamoreintegratedandinterdependentworldeconomyGlobalizationhastwofacets:1)theglobalizationofmarkets2)theglobalizationofproductionTheGlobalizationOfMarketsTheglobalizationofmarketsreferstothemergingofhistoricallydistinctandseparatenatio

3、nalmarketsintoonehugeglobalmarketplaceInmanyindustries,itisnolongermeaningfultotalkaboutthe“Germanmarket”orthe“Americanmarket”Instead,thereisonlytheglobalmarketTheGlobalizationOfMarketsFallingtradebarriersmakeiteasiertosellinternationallyThetastesandpreferencesofconsu

4、mersareconvergingonsomeglobalnormFirmshelpcreatetheglobalmarketbyofferingthesamebasicproductsworldwideClassroomPerformanceSystemTheshifttowardamoreintegratedandinterdependentworldeconomyisreferredtoasa)economicintegrationb)economicinterdependencyc)globalizationd)inter

5、nationalizationTheGlobalizationOfProductionTheglobalizationofproductionreferstothesourcingofgoodsandservicesfromlocationsaroundtheglobetotakeadvantageofnationaldifferencesinthecostandqualityoffactorsofproductionlikeland,labor,andcapitalCompaniescompetemoreeffectivelyb

6、yloweringtheiroverallcoststructureorimprovingthequalityorfunctionalityoftheirproductofferingClassroomPerformanceSystemThemergingofhistoricallydistinctandseparatenationalmarketsintoonehugeglobalmarketplaceisknownasa)globalmarketfacilitationb)cross-bordertradec)supranat

7、ionalmarketintegrationd)theglobalizationofmarketsClassroomPerformanceSystemFirmsthatareinvolvedininternationalbusinesstendtobea)largeb)smallc)medium-sizedd)large,small,andmedium-sizedTheEmergenceOfGlobalInstitutionsInstitutionsareneededto:helpmanage,regulate,andpolice

8、theglobalmarketplacepromotetheestablishmentofmultinationaltreatiestogoverntheglobalbusinesssystemTheEmergenceOfGlobalInstitu