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1、!"#$%&'()*+2006:147–177!"#$%&'()*+=1!"#$%&'()*+,-=!"#$%&'()%&*+,-)./0123456!"#$%&'()*+,-./01234567/0891!"#$%&'!"()$*+,-./01234$5678!"#$%&'()*+,$-./0+,123456789é~ííÉêåJã~íÅÜáåÖ!"#$%NIOOM!"#$%&'()*+!"#$%&'()*+,-./0123456./7018!"#$%&'()*+,-./0123456789:;!"Åçããá
2、ëëáçå=ëáíì~íáçå!"#$%&'()*+,Åçåíêçäëáíì~íáçå!"#$%&'()*+,-.ëí~åÇ~êÇë=ëáíì~íáçå!"#!"#$%&'~ÖêÉÉãÉåí=ëáíì~íáçå!"#$%&'()*+,-!"#$%&'()*+,-./0123456789:;<=!"#$ëóãÄçäáÅ=~ééêç~ÅÜ!"#$!%&&'()*+,!"#$%&'(!!"#$%&"'()*"+,"-./01!"#$%&'()*+,-UniversityofMaryland!"#$%&!"#$%&'%()
3、*+,-./0123456789:;<=!"#$%&"#$'()*+,-./01!2345678yhuang@nccu.edu.twTheChineseJournalofCommunicationandSociety!"#$%&'()*+2006,1(2006)AMulticaseStudyRevisitingtheCommunicativeResponseModelHUANGYi-HuiAbstractThisstudyfocusesontherelationshipsamongcrisissituations,crisisresponsestrategies,
4、andmediacoverage.Theauthorexaminesfourpoliticalcrisissituationsandthestrategiesusedtomanagethem;adoptsacomparative,multicase,holisticresearchdesign;usestypicalcontentanalysisproceduresfordataanalysis;andappliespattern-matchinglogictocomparethedataagainstatheoreticalmodel,thecorporatecommun
5、icativeresponsemodel.Morethan1,220newsarticlescoveringfourpoliticalfigures’crisesareexamined.Resultsindicatethattheuseofdenialinacommissionsituation,justificationinastandardssituation,andconcessioninanagreementsituationincreasedpositivemediacoverage.Theresultsalsosuggestthatforallbuttheagr
6、eementsituation,acombinationofcrisiscommunicationstrategieswasthemosteffectivestrategytoemploy.Thisstudyhastheoreticalandpracticalimplicationsforthesymbolicapproachingeneralandforcrisiscommunicativeresponsesinparticular.Keywords:crisissituation,communicativeresponsemodel,mediacoverage,Taiw
7、an,multiplecasestudy148!"#$%&'()*+!"#$%&'()*+,-./0123456789:!"#$20!"#$%&'()*+,-./01234!"#$%&'()*+,-./0123456789:;<!"#$%&'e.g.,Coombs,1995!"#$%&'()*!"#$%&'()*+,-./012Allen&Caillouet,1994;Benoit,1995!"#$%&'()*+,-./01234567symbolicresourcesC
