marketing-presentation-汉堡王营销分析

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1、MarketingPresentation-BusinessIntroductionPresentedbyRevan,Jack,&Steve12EBurgerKingBusinessNameProductsOffered01Hamburgers02FrenchFries03Softdrinks&milkshakes04Deserts05Chicken06BreakfastCROISSANTTargetAudienceHungryconsumersEveryagegroupfromchildrentotheelder

2、lyHungryoneswhowantamealAddictedtoit/FastfoodloversTeens&AdultsMainlyfocusonTeensandAdultsNotthatchildrenandfamilyappealingMore“Mature”comparedtoMcdonald'sHowoftendotheybuytheseproducts?Children:seldomeatburgerking(morekidscanbeseeninMcDonald's)Teensandadults:1

3、to2timesaweek,sometimesonceamonthFastfoodLovers:almosteverydaysincetheyareaddictedtoit25%45%65%Products1Price2Placement3Canbefoundnear,forexample,officesorotherworkingplacesForlunch,theworkersusuallyeatBurgerKingsinceitisconvenient.HavealargerangeofpricesThequa

4、lityoftheburgersstandsoutamongfastfoodrestaurants.(Whenthepriceisthesame)TastyandalltypesofflavorsofburgersSatisfycustomers’owninterestsSpicy,salty,sweet,differentingredientscontainedintheburgerBenefitsKFC&McDonald's01Starbucks02Subway03SimilarProvidersKFC,McDo

5、nald'sofferburgersasmainfoods.Starbucksprovidecoffeemainly,somesoftdrinksStarbucksandSubwaysellsandwiches,whicharesomewhatsimilartoahamburger.ComparisonwithcompetitorsQualityofhamburgers01Uniquehightemperaturebarbecuemethod02MoreIngredientsandnutrition03Costume

6、rs'willingness04PromotionalMethodsNO.1NO.2NO.3NO.4“TasteisKing”(customers)High-qualityHamburgersStorefrontdesignandinnerarrangementsCommunicationbetweenregular&newcustomers.Effectiveness80%Ithasagoodpublicpraiseamongthecustomers.FindBurgerKinginsubwaystation,bi

7、gmarkets,crowdedcitycenter.Throughitsdelicioushamburgers,BurgerKingattractsmoreandmorecustomerstobuytheirproducts.Asaleaderinfastfoodindustry,BurgerKing’smarketingissuccessful.ThankYouForListening