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1、(一)内容美内容美体现于译文忠实地传达原文的语义,所指与能指一致。(二)意境美o汉语强调意境美,如“枯藤老树昏鸦,小桥流水人家。”。美学上将这种以非物质形态出现的美称之为“非定量模糊集合”。(三)文化美许多海外游客来中国旅游正是为了感受中国文化的独特魅力,体验异国他乡新奇的文化审美经验。因此,在旅游翻译中,传达文化美,传递中华文化,促进中外文化交流是译者义不容辞的责任。旅游文本翻译的难点o1DiscrepanciesinPsychologyoThedifferentmotivesofwesternandChinesevisitorsreflectthepsychologicaldiffere
2、ncesbetweenthem.ThewesternersareeagertoknowmoreaboutChina’shistory,itssocialcustoms,religiousbeliefs,andmodeoflifeandsoon.Therefore,weshouldbeawareofthepsychologicaldifferencesandplaceadifferentemphasisorfocusinordertosatisfydifferentneedsandtastes.o2DiscrepanciesinSocialCustomsandHabitsDifferentco
3、untrieshavedifferentcustomsandhabits.Eventhematerialaspectofculturecanreflectsomecustomsandhabits.o3DiscrepanciesinMoralStandardsMoralstandardsvaryindifferentcountries,evenindifferentperiodsofacountry.o4DiscrepanciesinReligiousBeliefsReligionhasexercisedalastinginfluencethroughouthumanhistory.Bothw
4、esternandeasternpeoplehavevaryingreligiousbeliefsthatarepartoftheirrespectivecultures.InChina,BuddhismandTaoismhavetakenastrongholdinChinesesociety.locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(WuzhensaidinformationisCarpenter),
5、whogotAfewbayonets,duetomissedfatal,whennightcameo5DiscrepanciesinAestheticsoAesthetics,aculture’sconceptsconcerningbeautyandgoodtaste,asexpressedinitsart,folklore,music,anddance,areofaparticularinteresttointernationaltourists.Withouttheculturallycorrectinterpretationofasociety’saestheticvalues,com
6、municationisseldomsuccessful.Insensitivitytoaestheticscannotonlyleadtoineffectivecommunication,butmayoffendtouristsorcreateanegativeimpressionaswell.o意义语境和引申(ContextualandExtendedMeaning)o文字重复和简练(RepetitionandSuccinctness)o主语省略和增添(SubjectlessnessandtheSubject)o语态被动和主动(PassiveandActiveVoices)o句子意合与形
7、合(ParataxisandHypotaxis)o结构分割与合并(StructuralDividingandJoining)翻译中应注意o文化差异价值观念的差异o思维方式的差异o审美情趣的差异目的论(Skopostheory)locatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1o