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1、浅谈通信公司营销渠道的优化管理Talkabouttheoptimizationmanagementofcommunicationcompany'smarketingchannelTime:2011-04-2115:15:theranknamePapertakeaway:aftertheproductpriceandpromotion,forcommunications,marketingchannelisdifficulttoimitateinashorttime,foracompetitivead
2、vantage,itcanprovidepotentialpowermorethanotherfactors.Themarketingchannelreferstothepaththattheproductorservicepassesthroughtheprocessoftransferringfromtheproducertotheconsumerprocess.Asaresult,thechannelofmarketingandcustomerserviceisthekeyfactorfort
3、hecommunicationoperatorstobuildthecorecompetenceoftheenterprise.Throughtheoptimizationofmarketingchannelandtheinnovationofchannelmanagementtoimprovethequalityandlevelofservice,thepurposeofenhancingthecorecompetenceofenterpriseisachieved.Keywords:commun
4、icationcompany,marketingchannel,optimization,corecompetitivenessIntroductoryremarksInrecentyears,companieshavebeencompetinginthecommunicationsindustrythroughproducts,pricesandpromotionsTheadvantagesaregettingharderandharder.Firstofall,throughtheleading
5、technologyandinnovation,makeourproductscompetitiveismoreandmoredifficult,thecommunicationsindustryproductsarehighlyhomogenized,easytoimitate,differentoperatorsonproductdevelopmentismoreandmoreunified,theopportunitytogainacompetitiveadvantagethroughprod
6、uctisveryslim.Thesecondthingthatcomeswithtechnicaladvantageisthatthepriceiscompetitiveanditishardtogetalowcostadvantage.Finally,thehopeisthatpromotionwillwinthemarket,andbecauseitiseasytofollow,itwillbevulnerabletoshort-termaction.Aftertheproductpricea
7、ndpromotion,forcommunications,marketingchannelisdifficulttoimitateinashorttime,foracompetitiveadvantage,itcanprovidepotentialpowermorethanotherfactors.Whoeverhasefficientchannelswillbeabletopre-emptandwinthemarket.Second,theoptimizationofmarketingchann
8、elThemarketingchannelreferstothepaththattheproductorservicepassesthroughtheprocessoftransferringfromtheproducertotheconsumerprocess.Thecompetitionbetweenproductionandcirculationmustleadtotheadjustmentofmarketingchannel.Generallyspeaking