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1、公共关系学网上形考作业一参考答案(Onlineexamforpublicrelations)OnlineexamforpublicrelationsFirst,individualchoicequestions(altogether15questions,altogether30points.Everydayyouhaveachoiceiscorrect,theelectiondidnotscoreless.)1..Howdoestheorganizationconnectwiththepublic(B?).2..Thes
2、tartingpointfortheorganizationofpublicrelationsactivitiesshouldbe(A).3..In1906,thefamousdocumentofAiWeiLiFabiaowas(B??).4..Thefatherofpublicrelationsis(B).5.?PublicrelationsEnglishis(A???).6..Settinguptheconceptofcommunicationandcooperationandimprovingsocialabilit
3、ybelongstopublicrelations(B?).7.??in1952,CutlipandVincenthaspublishedauthoritativepublicrelationsworkis(C?).8..TheInternationalInstituteforpublicrelationswasestablishedinLondon(D??).9..Isthedemocraticparticipationlawusedforcoordination(D?).10..Usingthenewsmediatoe
4、xposethephenomenonof"foolingthepublic"bymonopolyenterprises,formedthefamousCinmodernAmericanhistory.11..Theessenceofmodernpublicrelationscommunicationistheinformationbetweentheorganizationandthepublic.(A,?).12..Thebasisoforganizationalimageis(D).13..Doesthecompany
5、designauniquestyleoffactorynameandbrandnameinA?.14.publicrelationsmaybereferreddirectlyto(A).15..Thebasisfororganizingpublicrelationsactivitiesis(C?).Two,multiple-choicequestions(atotalof10questions,atotalof30points.Everydaythereareatleasttwoormorethantwooptionsis
6、correct,choosetheelectiondidnotscoreless)1.,therearemanysignsofenterprises,butthetwomostimportantonesare(AD)?.2..Whatisthesocialconditionofpublicrelations(ABCD?).3..Shouldtheprincipleofseekingtruthandtruthbecarriedoutintheinvestigationwork(ABCD?).4..Thebasicelemen
7、tsofpublicrelationsinclude(AB,E).5..Theformofwritingthatreflectstheorganizationalphilosophyis(ABC?).6..Intheprocessofthedevelopmentofpublicrelationsthought,therepresentativethinkersare(BCD).7..Since1980s,thefamousAmericanpublicrelationscompanies,whichhavesetupbran
8、chofficesorrepresentativeofficesinChinasuccessively(BC)?.8..AiWeili'sideaofpublicrelationsputsforwardthetwoprinciple(AD?).9.,theconceptofpublicrelations