资源描述：
《public relations》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Inanorganization,apublicrelationspractitionerwillworkfromcommunicationtechnician,writingnewsreleasesandfeaturestories,ifhedoeswellinthisrole,hewillgetpromotedtobeacommunicationfacilitatortoensuretheinformationtobeknownbetweenorganizationsandtheirpublicsbyprovidingstrategicprogr
2、ams.Thenhemaybeaproblem-solvingfacilitatortobeinvolvedinthemanagementanddecisionmaking.Ifheoftendoessomeresearchesandknowsbetteraboutpublicrelationsaswellastotallyhavetheabilitytodealwiththepublicrelationsproblems,hewillbeaexpertprescriber.Socommunicationtechnicianandcommunicat
3、ionfacilitatorbelongtotechnicians,problem-solvingfacilitatorandexpertprescriberbelongtomanagers.However,mostpractitionersworkascommunicationtechnicianandcommunicationfacilitator,somepractitionersworkasproblem-solvingfacilitator,onlyafewpractitionersworkasexpertprescriber.What’s
4、more,expertprescriberswillalsowritesomenewsreleases,communicatewithotherorganizations,althoughtheirmajorjobistodealwiththepublicrelationsproblemsbythemselves.Alsoproblem-solvingfacilitatorwilldosomejobsthatcommunicationtechnicianandcommunicationfacilitatordo.Communicationtechni
5、cian,itsentry-leveljobdescriptioncallforsomeonewithcommunicationandjournalisticskills,suchaswritingandeditingemployeenewsletter,dealingwiththemedia.Inthisrole,practitionersarenotpresentwhenmanagementdefinesproblemsandselectsolutions.Ratherthanbeingpartofthemanagementteam,theypr
6、oducethecommunicationsandimplementtheprogram,sometimeswithoutfullknowledgeofeithertheoriginalmotivationortheintendedresults.Whenlimitedtothisrole,practitionerstypicallydonotcontributesignificantlytomanagementdecisionmakingandstrategicplanning.Communicationfacilitatorsseverasmed
7、iatorsbetweentheorganizationanditspublics.Theymaintaintwo-waycommunicationandfacilitateexchangebyremovingbarriersintherelationshipandkeepingchannelsofcommunicationopen.Thegoalistoprovidebothorganizationalmanagementandpublicstheinformationtheyneedformakingdecisionsofmutualintere
8、st,buttheystilldon’tinvolveinmanagementdecisionmaking.
