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1、Inanorganization,apublicrelationspractitionerwillworkfromcommunicationtechnician,writingnewsreleasesandfeaturestories,ifhedoeswellinthisrole,hewillgetpromotedtobeacommunicationfacilitatortoensuretheinformationtobeknownbetweenorganizationsandtheirpublicsbyprovidingstrategicprogr
2、ams.Thenhemaybeaproblem-solvingfacilitatortobeinvolvedinthemanagementanddecisionmaking.Ifheoftendoessomeresearchesandknowsbetteraboutpublicrelationsaswellastotallyhavetheabilitytodealwiththepublicrelationsproblems,hewillbeaexpertprescriber.Socommunicationtechnicianandcommunicat
3、ionfacilitatorbelongtotechnicians,problem-solvingfacilitatorandexpertprescriberbelongtomanagers.However,mostpractitionersworkascommunicationtechnicianandcommunicationfacilitator,somepractitionersworkasproblem-solvingfacilitator,onlyafewpractitionersworkasexpertprescriber.What’s
4、more,expertprescriberswillalsowritesomenewsreleases,communicatewithotherorganizations,althoughtheirmajorjobistodealwiththepublicrelationsproblemsbythemselves.Alsoproblem-solvingfacilitatorwilldosomejobsthatcommunicationtechnicianandcommunicationfacilitatordo.Communicationtechni
5、cian,itsentry-leveljobdescriptioncallforsomeonewithcommunicationandjournalisticskills,suchaswritingandeditingemployeenewsletter,dealingwiththemedia.Inthisrole,practitionersarenotpresentwhenmanagementdefinesproblemsandselectsolutions.Ratherthanbeingpartofthemanagementteam,theypr
6、oducethecommunicationsandimplementtheprogram,sometimeswithoutfullknowledgeofeithertheoriginalmotivationortheintendedresults.Whenlimitedtothisrole,practitionerstypicallydonotcontributesignificantlytomanagementdecisionmakingandstrategicplanning.Communicationfacilitatorsseverasmed
7、iatorsbetweentheorganizationanditspublics.Theymaintaintwo-waycommunicationandfacilitateexchangebyremovingbarriersintherelationshipandkeepingchannelsofcommunicationopen.Thegoalistoprovidebothorganizationalmanagementandpublicstheinformationtheyneedformakingdecisionsofmutualintere
8、st,buttheystilldon’tinvolveinmanagementdecisionmaking.