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1、公共关系学经典案例故事(Classiccasestoriesofpublicrelations)FarmerChenAtuATUisthefarmerofTaiwan,nevertoofaroutofthedoor.Savedhalfalifetimeofmoney,andfinallyparticipateinatourgroupoutofthecountry.Everythingabroadisveryfresh,thekeyis,ChenAtuparticipatedintheluxurygroup,ap
2、ersonlivinginastandardroom.It'snewtohim.Inthemorning,thewaiterknocksonthedoorandsays,"GOODMORNINGSIR."!"ChenOctogene.What'rethemeaningofthem?Inhishometown,tomeetthegeneralstrangersasked:"what'syourname?"ChenOctogeneloudlyexclaimed:"mynameisChenAtu!"Ifso,fort
3、hreedays,theservantknocksonthedoorandsays,"GOODMORNINGSIR,everyday."!"ButChenOctogenealsoshoutedback:"mynameisChenAtu!"Buthewasveryangry.Thiswaiteristoostupid,askhimselfeverydaywhat,tellhimagaincannotremember,veryannoying.Finally,hecouldn'thelpaskingthetourg
4、uide,"GOODMORNINGSIR."!"Whatdoesthatmean?Thetourguidetoldhim,god!!Shameonyou.ChenOctogenepractice"GOODMORNINGSIR!"Theword,sothatyoucangracefullyrespondtothewaiter.Thenextmorning,thewaitercameknockingonthedoor.Assoonasthedooropened,Chenshouted,"GOODMORNINGSIR
5、."!"Atthesametime,thewaitercalled,"I'mChenAtu."!"Thisstorytellsusthathumaninteractionisoftenacontestbetweenwillpowerandwillpower.Notyouaffecthim,thatis,heaffectsyou,andifwewanttosucceed,wemustcultivatetheirinfluence,onlytheinfluenceoftalentcanbecomethestrong
6、est.ThekingofthehatThespringandAutumnperiod,Chuadministrationswereinvitedtodrinkalottoeatdinner,dancedance,food&wine,candle.Atthesametime,ChualsoorderedtwoofhismostfavoritebeautyMaggieXuJiandtaketurnstotoast.Suddenlyagustofwindblowing,blewoutallthecandles,th
7、edark,atanofficialopportunitytotakelibertieswiththeproZe,XuJitouchofthehand.XuJistopped,pulledhishatandhurriedbacktotheseatintheearandwhispered:"someonejusttoteaseme,Ibrokehishat,yougetcandles,seewhonostringsknowswhoitis."Thekingheard,hurriedlyorderedhisment
8、odonotlightthecandles,butloudlysaid:"myservanttoyoutonight,andyoumustgetdrunk,totakeoffthehat,everyonehaveadrink."Peopledonotwearhats,theycannotseewhoisthecapoff.ThenthekingtoattackZhengGuo,amas