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1、微型车的品牌定位与竞企业培训争之道（Thebrandpositioningofminicarandthecompetitionofenterprisetraining）December15,2010,asthenewdarlingofthenewcarJACYueYuelisted,thebodyandtheGeelypanda,BYDF0,thesamefromtheTOYOTAAygo,butYueYuechangesmore.SinceCheryQQdetonatedminicarmarket,themajormanufacturerscompetingtolaunchrelat
2、edmodels,tryingtogetasliceoftheminicarmarket.The2011minicarmarketwillbemorebrilliant,eachbigbrandmanufacturershaveintheminicarmarketontheformations,seizetheminicar.Thecurrentmarketsituationofmicrocarsgenerallyreferstotheexhaustvolumeofabout1litersorlessthan1litersofcars.Domesticminicarsweremainl
3、yfacingthelowendcrowd.Withthemoststringentandmostsafecollisionsafetyregulations,"294lawsandregulations"introduced,flatheadcarswereforbiddentoproduce,andtraditionalminicarswerefacingseverechallenges.Changanstar,Wulinglight,Hafeiminyi,Changhedolphinisometricheadcarappeared,somecarpricesinminicarma
4、rket.Butinrecentyears,withthecontinuousintroductionoffavorablepolicies,theminicarhasbecomethedarlingofthemarket,andhavegoodperformance.Chinaisthebiggestnewcarmarket.Inthebackgroundofexpandingdomesticdemandtoencourageconsumption,introducedin2009toautomobileconsumptionpolicy,taxpolicyhasgreatlyaro
5、usedtheenthusiasmoftheconsumer,the2009carsalesgrowthhascreatedthemythofChinesesurpassedtheUnitedStatestobecometheworld'slargestcarmarket.Carmarketcontinuedtogrowstrongly,andin2010,thevolumeofsalesreachedarecordhighof18million,exceedingtheall-timehighof17millionintheUnitedStates,andcontinuedtobet
6、helargestautoproducerintheworldandthelargestnewcarmarket.China'snewcarsalescontinuetosurpasstheUnitedStatesthroughouttheyear,whichmeansthatChina'stechnologicalandeconomicdiscoursewillincrease,andthebalanceofpowerintheglobalcarmarketwillchange.In2010,GM'ssalesinChinaexceeded2million210thousandint
7、heUnitedStatesby2million350thousandvehicles,makingChinatheworld'slargestmarketforGM.Infact,GM'sWulinglightbecameChina'sbest-sellingpassengervehiclein2010.ThegreatpotentialofChina'snewcarmarketisbecomingmoreandmorevaluedbymul
