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《中国坚果炒货行业的现企业培训状及发展对策(品牌篇)（the enterprise training situation and development countermeasures china industry (nuts brand)）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国坚果炒货行业的现企业培训状及发展对策(品牌篇)（TheenterprisetrainingsituationandDevelopmentCountermeasuresChinaindustry(nutsbrand)）Qiaqia,JohnHancock,Amin,Linandgenuine,baby,bigslobber......Whenweenumeratetheserecentyearscolorfulnutsbrand,werealizedthatthenutsindustryhasdevelopedgreatly.Theproductsa
2、rebeautifullypackagedfromsimplebulkform;fromthetraditionalroastedseedsandnutssuchasseeds,peanuts,pistachiostogreenbeans,beansandsoon;fromtheregionaltypetothemoderntravelingsalesmanfooltypeQiaqia,roastedseedsandnutsindustryhaveundergonesignificantchangesnotonlyintheformofGodor,in
3、creasinglyhighbarrierstoentry,easytosalesofthedominantbusinessmodeldeclining,andadvocatingtheconsumercentricbrandmanagementisbecomingmoreandmorepopular.ThispaperanalyzesthecurrentsituationoftheindustryfromtheperspectiveofbrandChinanuts,tryingtoglimpsethefuturedevelopmentcounterm
4、easureoutfrom.Analysis,roastedseedsandnutsindustrybrandstatus1,wefirstmakeabriefanalysisonthedevelopmentstatusandthelifecycleofroastedseedsandnutsindustry1)theoverallmarketcharacteristicsofnutsindustryHugemarketcapacity,annualsalesofmorethan40billion,accountingforabout10%ofthefo
5、odindustry.Bulkproductshavebeeninthepastthousandsofyears,andbrandpackagingproductshavegrownforlessthan20years.Bulkdevelopmentisslow,packagingproductsaredevelopingrapidly,andpackagingproductsarediversified.Industryconcentrationislow,thetopfourbrandshareislowerthan30%.Productcycle
6、isstrong,salesseasonisobvious.Theoverallprofitmarginoftheindustryislow,especiallyaftertheaccessfeesandrawmaterialshaverisensubstantially,andtheoverallprofitoftheindustryhasbeenfurthercompressed.Duetotheuncertaintyofrawmaterials,largeenterpriseshavebeenbackward,andsetuptheirownst
7、rategicsupplybaseofrawmaterials;becauseofthecompetitionandresistanceofchannels,someenterprisesarealsoinvolvedindirectmonopoly.Thebarrierisnotstrong,regardlessofthesizeofthecapitalcaneasilyenterintoinvestment,suchasorchidAmin,HuTaizhoudealersintothreesuppliers.2)analysisofroasted
8、seedsandnutsindustrylifecycleNutsindustryiscurr
