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1、电子商务时代的零售连企业培训锁企业发展（Retailenterprisetraininglockenterprisedevelopmentintheeraofe-commerce）Topredictthedevelopmenttrendofthefranchiseinthenewyear,atthebeginningofChinaFranchiseAssociationlaunchedthe"investigation"Chinesefranchiseinvestmentboomin2011,thesurveyinclude
2、d78domesticfranchiseheadquarters,24franchiseesand7industryexperts.Thesurveyfoundthatin2011,thegrowthrateoffranchisestoreswillremainatmorethan10%,1/3enterpriseswilljoin,developmentspeedissetatmorethan20%.Thesurveyalsofoundthatthefranchiseenterprisestodevelopoverseas
3、marketsunprecedentedenthusiasm,has15%ofthefranchiseheadquartersinoverseasshops,andmorethan30%ofenterprisesplantorecruitoverseasfranchisees.Intheonlineretailbusinessdevelopment,2/3franchisecompanieshaveestablishedanonlinesalesplatform,inwhichthevastmajorityofenterpr
4、isesonlinesalesarebelow10%oftotalsales.Withtheincreasingexpansionefforts,somebrandshops,shopinshoprent,hightransferfees,terminaloperations,personneltraining,logisticsanddistribution,theimageoffollowuphugeinvestment,bringthetalentsandcapitallevelpressurewill,andlimi
5、tedincomeandextensivemanagementandcannotdigestthepressure.Theinvestigationisgenerallybelievedthatchainenterprises,laborcostsandrisingrentsisthebiggestproblemthisyear,andincreasenewproductdevelopmentefforts,meticulousmanagementofchainstores,expandtheonlinesaleschann
6、els,isthemainmeanstoensurethesustainablegrowthofenterprises.Underthechannel,finemanagementofshopsisthekeyChinatraditionalretailchainenterprisesaremainlydividedintotwotypes:oneisasamodernretailchainterminalchannels,suchasdepartmentstoressuchasintime,Parisspring,rain
7、bow,newworld,Carrefour,WAL-MART,7-11,professionalretailterminalssuchasGome,Suning;anotheristohavealargechainterminalbrandmanufacturers,suchastheluxurybrandLouisWeedonLV,GUCCI,MontBlanc,Metersbonwe,reddragonflymassconsumergoods,AOKANG,BELLE,Lining,Nikeandotherbrands
8、,includingcateringservicebrandssuchasKFC,Starbucks,KungFuandother.Theadvantagesoftheretailchaindependsonthesizeofasingleshop,theshareofsales,city
