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1、企业文化与企业品牌、形象（Corporateculture,enterprisebrandandimage）Theenterprisebrandisaperplexingsymbol,itisthesumofintangibleproducts,service,reputation,efficiency,consumergroupsandsocialimage;corporateimageistheembodimentofenterprise'sownpositionandvalueinthemindsofconsumers,isformedinthelong-termma
2、nagementofenterpriseconsumerevaluationofenterpriseorreputation.Goodcorporateimageandbrandisanimportantintangibleassetoftheenterprises,itnotonlyonbehalfofagroupofloyalcustomers,formingastableconsumergroup,butalsobecauseofvisibility,credibilityandreputationoftheenterprisemarketingcostreducti
3、on,salesstable,risingprofitsatpresent;enterprise,wecangetsuchaconclusion:oftenhasexcellentcorporateculturetheoutstandingperformanceoftheenterprise,enterpriseculture,andultimatelyaffecttheoperatingperformanceofenterprises.Enterprisebrandimageandcorporateculturehasapositivecorrelationwithbus
4、inessperformance,whichattractsmoreandmoreattentionofcontemporaryentrepreneurs,so,enterprisecultureandbrandimageandwhatistherelationship?Whatisthedifferencebetweenenterprisecultureandenterpriseimage?Corporateimagebyenterprisecultureguidanceandrestraint.Theenterprisecultureisembracedandattac
5、hedonthepracticevalueidea,theagreedvaluesandphilosophywillbeaunifiedworkprincipleandworkstyleformedinthecompany,thustheformationofthingsisaunifiedunderstandingofnonjudgmentandaffectthebehaviorofemployees,andemployees'behaviorandbehaviorresultsandultimatelyaffectthesocialevaluationontheente
6、rprise,sotheenterpriseimageisavarietyofeffectsoutsidebringstotheenterprisecultureresponse,onlygoodcorporateculturewillhaveagoodcorporateimage,goodcorporateimageisgraduallyformedintheconceptofgoodcorporateculture,undertheguidanceof.TheHaierhomeappliancebrandisknowntoeveryfamily,ithasbecomea
7、symbolofhigh-qualityproductsandservicesinthemindsofconsumers,toinfiltratethestaffinsideHaier,sincereforever","toprovidecustomerswithfive-starservice"value,reflectstheHaierbrandappealbytheproductappealonlytoafullrangeofservicesthatistheconceptofthepeople,forthe
