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1、浅谈企业文化建设中的企业形象塑造(Discussiononenterpriseimageconstructioninenterprisecultureconstruction)DiscussiononenterpriseimageconstructioninenterprisecultureconstructionHebeiLiZhijun(copyrightauthor)Withtheimprovementofoursocialistmarketeconomysystem,thedominantpositionofenterprisesinmarketcompe
2、titionisbecomingmoreandmoreprominent.Underthetrendofthistrend,theconstructionofenterpriseculturewhichembodiestheessentialcharacteristicsofenterprisemanagementandmanagementisintheascendantinourcountry.Corporateculture?Alargesystemofbusinessphilosophy,thespiritofenterprise,withthegoalof
3、enterprise,enterprisedemocracy,businessethics,enterprisesystem,enterpriseunityconsciousness,culturalactivities,corporatevalues,corporateentities,enterprisequality,corporateimageandothersubsystemsandalmostcoverstheenterprise?Allaspectsofbusinessactivities.Itreflectsthedifferencesandcha
4、racteristicsofanenterpriserelativetoothersocialorganizationsinvariousfieldsandinvariousaspects,andshapesandstrikestheimageofanenterpriseinacertainsense.Buttheenterpriseimagerelativetotheenterpriseculture,althoughenterprisecultureoverallguidanceandrestraint,butthecorporateimageshapingt
5、hecontentofcorporatecultureatacertainprofessionalism,independenceandhegemony,corporatecultureonadeeperlevelis,andtheperformanceofexternalcorporateculture.Inpractice,itisofimportantguidingsignificancetorecognizetherelationbetweenthesetwoandtocarryoutthesetwoactivitiesinadistinctiveway,
6、tocomplementeachother,topromoteeachotherandtoexpandtheenterprise.Atpresent,intheenterprisecircles,thereiswidespreadbiasintheconstructionofcorporatecultureandtheconstructionofenterprisecultureinsteadofcorporateimage,whichhasaffectedtheextensionanddepthofthetwoconstruction.Onthebasisofu
7、nderstandingthetworelations,thispaperdiscussestheproblemofcorporateimagebuildingintheconstructionofenterpriseculture.OneCorporatecultureinthewest?"Corporateculture"isalsocalledinourcountryEnterprisespirit.Itisadvocatedbytheenterprisemanagersandfullyimplemented,andrecognizedbyallemploy
8、eesat