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1、浅谈企业文化建设中的企业形象塑造(Intheconstructionofbusinesscultureimage)IntheconstructionofbusinesscultureimageHebeiLiZhijun(copyrighttheauthor)Alongwithourcountrysocialistmarketeconomysystem,thesubjectstatusofenterprisesinthemarketcompetitionbecomesmoreandmoreprominent.Inthesurgeofthistrend,theconstruct
2、ionofenterpriseculturecanbestembodytheessenceofanenterpriseoperationandmanagementfeaturesjustunfoldinginChina,graduallyprevailed.Enterpriseculture?Alargesystemofbusinessphilosophy,thespiritofenterprise,withthegoalofenterprise,enterprisedemocracy,businessethics,enterprisesystem,enterpriseun
3、ityconsciousness,culturalactivities,corporatevalues,corporateentities,enterprisequality,corporateimageandothersubsystemsandalmostcoverstheenterprise?Allaspectsofbusinessactivities.Itisfromvariousfields,areflectionofallaspectsoftheenterpriseisrelativelydifferentfromothersocialorganizationsa
4、ndthecharacteristicsofJinandhookoutofacorporateimagefromthecertainmeaningshape.Buttheenterpriseimagerelativetotheenterpriseculture,althoughenterprisecultureoverallguidanceandrestraint,butthecorporateimageshapingthecontentofcorporatecultureatacertainprofessionalism,independenceandhegemony,c
5、orporatecultureonadeeperlevelis,andtheperformanceofexternalcorporateculture.Inpractice,understandtherelationanddifferencebetweenthetwotocarryoutthesetwoactivities,bothsupplementeachother,mutualpromotionandexpansionofenterprisesshouldhaveimportantguidingsignificancetoall.Atpresentinthebusin
6、essworld,commontothecorporateimagetotheenterprisecultureconstructionandenterprisecultureconstructioninsteadofenterpriseimageconstructionofbiased,extendinganddeepeningthetwoconstruction.Basedontheunderstandingofthetworelations,theproblemaboutbuildingtheenterprisecultureconstructioninenterpr
7、iseimage.OneTheenterprisecultureintheWestknown?"Corporateculture"inChinaalsoknown?Thespiritofenterprise.Itistheenterprisemanagementadvocatedandfullyimplement,atthesametimebythestaffrecognizedvaluesand?IsthestrongestcriteriontoreviveChinamanagementmechanism?Pur