资源描述:
《starbucks corporate culture 星巴克的企业文化》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、StarbucksHistoryStarbucksisaninternationalcoffeeandcoffeehousechain.Itbeganasasmallcompanywhoprovidedcoffeetofinerestaurantsandespressobars.Starbucksisfamousforitsrangeofcoffeesandpastries,itscomfortableandwell-furnishedshopsanditsfree-tradecoffee.TrainedStarbucks’staffarecal
2、ledCoffeeMasters,whilestaffintrainingareknownasbaristas.StarbuckswasformedinSeattle,Washingtonin1971byEnglishteacherJerryBaldwin,historyteacherZevSiegl,andwriterGordonBowker.Inthe1990s,Starbuckswasopeninganewstoreeveryworkday,apacethatcontinuedintothe2000s.Ithassince,overthel
3、asttwenty-oneyears,becomethelargestretailcoffeecompanyintheworld.Nowadays,Itistheworld’sbest-knownbrandofcoffeeshop,ithasseenitscompanygrowfromhavingamere17storesin1987tohavingcurrently5,688locationsgloballyandhasalmost20,000storesinaround50countries,employingcloseto150,000pe
4、ople.ThisistheStarbucksandIbelieveyouwillloveit。Wealsobelievethatyouhavetojoin,ourcompanywillhavebetterdevelopment。星巴克是一个国际性的咖啡和咖啡馆连锁品牌。在一开始它只是一个为上层餐厅和酒吧提供咖啡的小公司。星巴克因它的咖啡茶点,舒适整洁咖啡馆和自由贸易的咖啡售卖形式而闻名。训练有素的星巴克的员工被称为“咖啡大师”,同时他们也作为咖啡师的培训人员。星巴克由英语教师杰里·鲍德温,历史教师ZEVSiegl,和作家戈登·鲍克在1971年成
5、立于华盛顿州西雅图。从20世纪90年代开始,星巴克就坚持在每个工作日开一家新店,这个进度也一直持续到了21世纪初。一直这样坚持走来,在过去的21年后,星巴克成为世界最大的零售咖啡公司。现在,它已是世界上最著名的品牌咖啡店,公司规模从1987年成长初期仅仅有17家商店的情况,发展到如今在世界5688个地点都有了自己的店铺。到目前为止,在全球50多个国家,有近20000家星巴克,所雇员工超过150000人。这就是星巴克,我相信你会爱上它。我们也相信有利的加入,我们的公司会发展的更好。3LogoStarbucksisthelargestcoffeeho
6、useretailerintheworldtoday,withover20,000storesinover50countriesatalmosteverycorner,millionsofpeopleseethefamousStarbuckslogoeveryday.Knownmostlyforourcoffee,theStarbuckslogoshowsagreenbandwithtwostarsandacrownedSireninthecenterofit.Thelogoconceivedin1971,theimageofamythicalt
7、wo-tailedmermaidsiren.Thesiren,asyoumayrecallfromGreekmythology,wasanalluringandirresistiblefemalefigure.Thesiren'sobjectivewastoaseducetheseagoingmarinerwithapowerfulenticingsongmostoftentotheunfortunatedemiseofthesusceptiblesailorwhocouldnotresisttemptation.Thesymbolismofth
8、emermaidsirenwasnotintendedtosuggestthedemiseofthecustomerswhobought