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1、f品牌企业文化巡展n市场推广案（FbrandenterpriseculturetourshownMarketingCase）FromSeptember15,2007toOctober15th,FmotorcyclebrandregionalmarketagentsandcooperationofficeinN,theprovincelaunchedalarge-scaleenterpriseculturetourandstuntperformances,theeventcoveringtheentiremar
2、ketterminal.Inrecentyears,intheNmarketforalongtimenoonesolargebrandpromotionactivitiesinthelocalmarket,soa"ripple",activityintheNmarketinthe16dayactivities,totalsalesofmorethan130vehicles,thedailysalesofupto12cars.Ninthenorthernarea,sometownshipoutletssomet
3、imessell7January,8cars,dayactivitiescompletedamonthofsalesinsometowns,engageinactivitiesisarecordsalesof9vehicles,Fbrandcarrecordhigh(atleasttheactivitiesofthewholesalesbusinessesare3units).Theevent,onthebusinesssalesplaysaroleinboostingthebrandinfluenceand
4、enhancetheFbrand,Fbranddealersaremoreconfidenttoplayagreatroleinpromoting,allowingbusinessestoexperiencethecomprehensivestrengthofthebrand,sothebrandoperationofFmotorcycleconfidencemultiplies."Tocarryoutalarge-scalepromotionalactivitiesintheNmarket,stimulat
5、ethelocalmarket"--theideaasearlyas06yearsofNmarketingpersonnelistentative,butthereisnosuitablecarrier,thereforehasnotbeencarriedout.In2007theFbrandnewcarafterthelistingofthemachine,theFbrandareamanagerandagentscarefullyplanned,"Fbrandcorporateculturetourand
6、stuntperformances"supportedbytheFbrandheadquarters,implementationactivitiespayaftertheexpectedeffectachieved.BackgroundanalysisofactivitydevelopmentSince2003,motorcyclesalesdownturnturningintheNmarket.BecauseofregionalrestrictionsonNmarket(specialarea,popul
7、ation,consumptiondemandandlimited)insomecountiesaffectedbyelectricshock,themarketbegantolow-spirited,salesfromthepeakof7,80thousanddeclineyearbyyear(03years05years60thousandvehicles,40thousandvehicles).Alongwiththemarket,reducetheamountofbusinessexit,sometw
8、oorthreelinebrandscannotadheretoalsograduallyfadeout,hardtofind.IntheNmarket,Fbrandmotorcyclewiththestableandsolidfoundationoftheseyears,brandawarenesshasbeenrankedforefront.Atthesametime,Fbrandgroupis
