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1、社区医疗机构如何打造核心市场优势(Communitymedicalinstitutionshowtobuildthecoremarketadvantage)Communitymedicalinstitutionshowtobuildthecoremarketadvantage?LANGezhioceaninternationalmarketingconsultantsYuFeiCommunityhealthserviceisthebasiclinktoachievethegoalofprimaryhealthcareforall.Atpresent,buildcommunity-basedh
2、ealthservices,communityhealthservicesandpreventivehealthcareandhospitalorganizationreasonabledivisionoflabor,inclosecollaborationwiththenewcityhealthservicesystem,toadheretotheprevention,combiningpreventionwithcontrol,optimizationofcityhealthservicestructure,tofacilitatethemasses,reducethecostburde
3、n,theestablishmentofaharmoniousdoctor-patientrelationship,far-reachingsignificance.Sincethereformandopeningup,thescaleofservicehasbeenexpanding,thelevelofscienceandtechnologyhasbeenimproved,themedicalconditionshavebeenimprovedobviously,andtheabilityofdiseasepreventionandcontrolhasbeensignificantlye
4、nhanced,whichhasplayedanimportantroleinimprovingpeople'shealth.Atthesametime,therearestillsomeproblemsinthedevelopmentofurbanhealthservices,suchastheexcessiveconcentrationofhigh-qualityresourcestothelargehospitals,theshortageofcommunityhealthserviceresources,theweakserviceability,andthelackofbasich
5、ealthservicesforthemasses.Thisisoneoftheimportantreasonsforthedifficultyandhighcostofseeingadoctor.Withthedevelopmentofthecommunity,thecommunityhealthserviceorganizationisperfect,themajorityofthepublichospitaltocommunityhealthservicestations,medicalinstitutions,therefore,communityhealthcareshouldbe
6、reallyforthepublic,communityoriented,trulydirectlyfacingthemedicalresourcesoptimization,willbecomethelargestmedicalresourceislocated,havestrongmarketpotential.Atthesametime,thegovernmentalsomadeclearthatinthecommunityhealthservices,therelevantunitsatalllevelsofgovernmentshouldplayaleadingrole.Theke
7、yproblemofcommunityhealthworkistoestablishandoptimizecommunitymedicalinstitutions,toimprovethequalityofserviceforcommunityresidents,tomeettheneedsofcommunityresidentsforhealthandhealth,andtoliveandwork.So,h