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1、职业营销人,如何打造核心竞争力(Professionalmarketing,howtobuildthecorecompetitiveness)Professionalmarketing,howtobuildthecorecompetitiveness?LANGezhioceaninternationalmarketingconsultantsYuFeiAsamemberofthemarketingfront,everymarketingpeoplehopetheycanreachtheothersideoftheideal,ofcourse,"Likeattractslike.,suc
2、cessfulmarketingBirdsofafeatherflocktogether.",althoughindifferentindustries,differentareas,theachievementoftheperformancealsohasasmall,butasawhole,theyhavemanycommonmentality.Infact,therearetoomanypeopleinmarketingsigh:domarketinglikemarriage,marriageissomehowthesevenyearitch,anddothemarketing,
3、especiallytodomarketing,itisayearitch,thatis--oneyearwork+Nyearsofrepeated.Indeed,LANGezhioceaninternationalmarketingconsultantsasawell-knownprofessionalmarketingconsultant,weoftenhavealotofpeopleintheindustry,thecompanyexecutivescametolearnhowtospendtheyearsofthisbridge,howtobecomeasuccessfulma
4、rketingpeople,howtocultivateafightingthemarketingteam?LANGezhioceaninternationalmarketingconsultantschiefadviserMr.YuFeiaccordingtotheirownbasedonthesalesindustryformorethantenyearsofmarketingexperiencepointedoutthatonlytoestablishandimprovetheirownadvantages,bycomparingthesuccessfulmarketingmen
5、talityofpeople,canfindtheirownadvantagesandshortcomings,soastoaccuratelylocatetheirpositioninthefieldofmarketing.Thisisverymeaningfulforthegrowthofeverymarketer.RecognizethedirectionofyourselfbypositioningWhydoyouwanttobeamarketer?Whatisyourjobresponsibility?Howdoyoureallyknowthemarketingperson?
6、Thisisthethreemostcommonproblems,butmostcanbeverystraightforwardtoaskyoutotherealheart.Sotruthisoftensimple.Thisisactuallyaclearquestionofroleorientation,whetheryoureallyrealizeyoursenseofpositionandyoursenseofpurpose".Intoday'sworkplace,bringforththenewthroughtheold,everyonewilltakegreatpressur
7、e,marketingpeople,20yearsagoitwasmarketingmarketingera,eraofrichpeople.10yearsagothepromotionera,relyingontheideatogetrichquickly,butnowtheworldhaschanged,thisisa"agedistribution.Marketingpeoplenotonlyhavethecouragetoseek(mo