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1、HowtobuildamarketingorganizationoperationmanagementsystemInthefiercemarketcompetition,theabilityofthebusinesscontinuedsurvivalanddevelopkeydependsonwhetheracompanycanobtainacomprehensivecompetitiveadvantage.Competitiveadvantagedependsacquiredtheinternalproduction,research,sales
2、andpeopleorganizationsystemoffinancial,materialandotherorganicsynergy,smoothinternalmanagementtoensureoperationalefficiency.AsimportantcarrierlinksthemarketcustomerinterfacewiththecorporateR&Dproductioninterface,systemconstructionandoperationalefficiencyofthemarketingorgani
3、zationisakeylink.Therefore,thekeypointofthisbookistoasktheenterprisestoestablisharapidresponsetochangesinthemarket,quicklyseizemarketopportunitiesorganicmarketingorganizationsystem.enterprisestoachievethisgoal,wemustmakegreateffortsintheoperationandmanagementofthemarketingorgan
4、izationsystem,toensurethatthemarketingorganizationintoacoherentandefficientoverall.Marketingorganizations30operatingsystemspecificconfigurationtheninegridtrianglesuperimposedgraphasshowninFigure6-1.Figure6-1marketingorganizationsoperatingsystemAscanbeseenfromFigure6-1,antheorga
5、nicmarketingorganizationsoperatingsystemmainlycomposedofninemodulesofthreelevels.Thefirstlevelofthestrategicobjectivesofmarketingmanagement“moduleatthetopofthetowerlocation,andthatanymarketingorganizationshouldbeorientedtostrategicobjectives,Thesecondintermediatelevelmarketinga
6、ctivitylevelmodules,includingthethreemodulesofthebusinessactivitycontrol,programandbudgetmanagement,marketingcampaignmanagement“,Fivemodulesofthethirdlevelofmarketingmanagementlevelmodules,includingthemarketing,financialmanagement,marketingperformancemanagement,informationsyste
7、msmanagement,theremunerationincentivemanagement“,”logisticssystemmanagement“,inthebottomofthecolumnpositionThisindicatesthattheintermediate-levelmarketingactivitiesbyenterprisestoeffectivelymanagethesefivemodules,toprovideprotection,andultimatelyensurethemosttopstrategic30goals
8、.Theeffectivefunctioningofanymarketingorganization,eff
