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1、打造中国白酒整体品牌核心价值管理（BuildChineseliquoroverallbrandcorevaluemanagement）DearMr.ShenYifang,distinguishedguests,everybody!Firstofall,Isincerelythankallofyouforyoursupportandpresence.Becauseofyouractivesupportandparticipation,the"EastForum"hasbeensuccessfullyheldforthefourtime,whichhasmadeag
2、reatimpacttoday.Thisyearisthebeginningofthe"12thFive-Year",theliquorindustryhasreachedacriticalperiodofdevelopmentandtransition.Ourfamousleaderinthecamp,dohavetheresponsibilityandobligationofcommonliquorfutureprospectivethinkinganddirectionforthedevelopmentofthewholeindustrydiscernme
3、nt.Thethemeofthisforumistobuildthecorevalueof"Chineseliquor"asawholebrand".Howtobuild?Wehavesetthreemajorissuesforthispurpose:First,weshouldsetupindustrialcredit,purifytheenvironmentforindustrialdevelopment,andensurethesafetyandhealthofliquordrinking;Twoistheinnovativedevelopmentmode
4、l,deepenthe"ecologicalbrewingandbiologicalfermentation"industryconcept,andcomprehensivelyenhancethevalueofliquorindustry;Threeistointegratetheadvantagesofresources,andpromotetheliquorindustry"concentration"process.Whetherthethemesettings,orissues,wehaveonlyonegoal,thatistocreateandes
5、tablish"Chinaliquor"thewholeconceptofthebrand,forthousandsofyears,especiallysincethefoundingofseveralgenerationsofpeoplewithbloodandsweattostruggleanddedicationtonationalindustrytreasure,realizethevalueofrecyclingandsublimationinourhands!Liquorindustryisnotlarge,buttoodispersed;altho
6、ughmanyenterprises,butthelackofcommunication.Especiallyfamousenterprises,overtheyearshasclosedtoeachother,itishardtoseepastthatkinship,solidarityandcooperationofthescene.It'sagreatmisfortunefortheindustry!Itisinthe"positiveeffortsandtocontributetotheOrientalforum",finallybrokethedead
7、lock,thechairmanandgeneralmanagerofmanyfamousenterprisesgatheredtogether,wespeakfreely,talk,eliminatemisunderstandingandestrangementandcommondevelopmentoftheindustry,givecounselproposalsound.Thisisextremelyrare!Infact,wineentrepreneursdoneedsuchanexchangeplatform,indeedthereismutuale
8、xchangeofurg
