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1、打造中国白酒整体品牌核心价值管理（CreateChineseliquoroverallbrandcorevaluemanagement）Mr.ShenYifang,distinguishedguests,hello!Firstofall,sincerethankstoallthegueststovisitandsupport."Orientalforum"justbecausethereisyouractivesupportandparticipation,hadbeensuccessfullyheldfoursessions,haveagreatinfluenc
2、eontodayremarkable.Thisyear,"12thFive-Year"isthestartoftheyear,theliquorindustryhascometoacriticalperiodofdevelopmentandtransition.Ourfamousleaderinthecamp,dohavetheresponsibilityandobligationofcommonliquorfutureprospectivethinkinganddirectionforthedevelopmentofthewholeindustrydiscern
3、ment.Thethemeofthisforum,istocreate"theoverallbrandChineseliquor'corevalue".Howtobuild?Wehavesetupthreemajorissues:Oneistoestablishindustrycredibility,purificationindustrydevelopmentenvironment,toensurethehealthandsafetyofdrinkingliquor;Twoistheinnovationanddevelopmentmode,deepentheco
4、nceptof"ecologicalbrewing,fermentationindustry,toenhancethevalueoftheliquorindustry;Thethreeistointegratetheadvantagesofresources,promotetheliquorindustry"centralized"process.Whetherthethemesettings,orissues,wehaveonlyonegoal,thatistocreateandestablish"Chinaliquor"thewholeconceptofthe
5、brand,forthousandsofyears,especiallysincethefoundingofseveralgenerationsofpeoplewithbloodandsweattostruggleanddedicationtonationalindustrytreasure,realizethevalueofrecyclingandsublimationinourhands!Istheliquorindustry,butaretooscattered;althoughmanyenterprises,butthelackofcommunicatio
6、n.Especiallyfamousenterprises,overtheyearshasclosedtoeachother,itishardtoseepastthatkinship,solidarityandcooperationofthescene.Thisisunfortunateindustry!Itisinthe"positiveeffortsandtocontributetotheOrientalforum",finallybrokethedeadlock,thechairmanandgeneralmanagerofmanyfamousenterpri
7、sesgatheredtogether,wespeakfreely,talk,eliminatemisunderstandingandestrangementandcommondevelopmentoftheindustry,givecounselproposalsound.Thisisextremelyrare!Infact,famousentrepreneursreallyneedsuchaplatform,thereisindeedamutualexchangeofdesire.Wineenterprisesonlytogether,touniteinthe
8、liquo
