e-commerce presentation business models for internet based e

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1、BusinessModelsforInternet-BasedE-CommerceB.MahadevanPresentedby:KevinRuaneJustinFarrellStevenPerryKeyIssuesDevelopmentofBusinessModelsforInternet-basedbusinessFrameworksEmergingmarketstructuresFactorsaffectingbusinessmodelsPorterarticleFour–LayerFrameworkInfrastructureLayerAppl

2、icationsLayerIntermediaryLayerCommerceLayerFour–LayerFrameworkFocusonIntermediaryandCommerceLayersExtensivecustomerinteraction>morescopeforunconventionalbusinessmodelsTheEmergingMarketStructurePortals–attractconsumersMarketMakers–bringsuppliersandbuyerstogetherProduct/ServicePr

3、oviders–companiesusingdedicatedwebsitestodealdirectlywithconsumersCharacteristicsofInternet-basede-CommerceApplicationsEachstructureaddressesakeycomponentinthebusinessthatiscarriedoutovernetThesestructuresexistinbothB2BandB2CsegmentsInterdependencyandover-lapexistamongplayers.B

4、usinessModelsforInternet–Basede-CommerceBusinessmodel,blendofthreestreamsValueStream–identifiesvaluepropositionRevenueStream–planforassuringrevenuegenerationLogisticalStream–issuesregardingdesignofsupplychainValueStreamsinInternet-BasedBusinessLongtermviabilityisrelatedtotherob

5、ustnessofthevaluestream.Buyersvalue–reducedproductsearchcosts&transactioncostsSuppliersvalue–reducedcustomersearchcosts,promotioncosts&transactioncostsPigsback.comValueStreamsinInternet-BasedBusinessFourpossiblevaluestreamsinanInternet-basedbusiness:VirtualCommunities-egIreland

6、2.orgDramaticReductioninTransactionCostsLeadstoreductioninpricesValueStreamsinInternet-BasedBusinessGainfulExploitationofInformationAsymmetryegTravelIndustryValue-AddedMarket-makingProcess-egeBayRevenueStreamsinInternet-BasedBusinessIncreasedmarginsoverbrickandmortaroperationse

7、.g.South-WestAirlines,Ryanair,EasyjetAdvertisinge.g.Yahoo,Football365RevenueStreamsinInternet-BasedBusinessVariablePricingStrategiese.ginternetbasedmarketingresearchfirmFreeOfferingse.g.real-player.comLogisticStreamsforInternet-BasedBusinessDis-Intermediation:Processbywhichthel

8、ogisticalstreamisshortenede.g.Banking365Infomediation: