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1、HowtoReadyaBusinessPresentation（Daphne所属的公司，为EarthSound拟定了一份打入台湾市场的行销企划。待众人坐定之后，Daphne带着从容和悦的神情，起身上台开始了这场presentation。）Goodafternoonandthankyouforcomingtoday.MynameisDaphneFu,andI'mtheProjectManagerinTaipeiforJackson&Wang.I'mheretodaytopresentourfirm'smar
2、ketingplan,whichisdesignedtointroduceEarthSound'sproductstothewealthyTaiwanmarket.OurresearchshowsthattherearebigprofitswaitinginTaiwan,sowe'reexcitedattheopportunitiesweseeforEarthSound.Ihopethatsomeofourexcitementwillruboffonallofyou.I'llstartwithafewfa
3、ctsandfiguresaboutthehealthandbeautyproductsmarketinTaiwan.Next,I'llgooverthestandardtypesofadvertisingthathavebeensuccessfulfortheseproductsinTaiwan.Finally,I'llanalyzecurrentopportunitiesandgiveafewrecommendations.Abookletofthemarketingplanwillbehandedo
4、utafterthepresentation,anditwillgiveyouallthedetails.Becauseweallhavetightschedules,I'dliketointroducethefirstpoint,thecurrentstateofTaiwan'shealthandbeautymarket...句型总结● 说明简报目的1.I'mheretodaytopresentourfirm'smarketingplan.2.Mypurposetodayistopresentourfi
5、rm'smarketingplan.3.Mygoalforthismeetingistopresentourfirm'smarketingplan.4.Theaimofthispresentationistopresentourfirm'smarketingplan.5.ThereasonwhyI'mheretodayistopresentourfirm'smarketingplan.Presenter一站上讲台，不论下面的听众是否知道今天的主题，都要先介绍presentation的目的，这样不仅可以帮助
6、听众了解下面要讲的内容，也是一个最普遍、正式的开场白。"Iamheretodayto..."就是个非常简洁实用的句型。● 逐项说明大纲1.I'llstartwith...Next,...Finally,...2.First,...Second,...Third(andlast)3.Tobeginwith...Movingrightalong,...Toclose,...4.I'llopenwith...ThenI'll...AndI'llwrapupwith...5.Steponeisto...After
7、thatwe'll...Andourfinalstepisto...说明presentation的目的之后，接下来应该把presentation的大纲按照顺序告诉听众，帮助听众掌握内容的架构。而介绍大纲的关键是要条理分明、次序清楚。例如文中所用的"I'llstartwith...（一开始是……）Next,...（接下来是……）Finally,...（最后是……）"，就是一个很好的例子。● 进入正题1.I'dliketointroducethefirstpoint-thecurrentstateofTaiw
8、an'shealthandbeautymarket.2.NowI'llgooverthefirstpoint-thecurrentstateofTaiwan'shealthandbeautymarket.3.NowI'llreviewthefirstpoint-thecurrentstateofTaiwan'shealthandbeautymarket.4.NowI'mgoingtoconsiderthefirstpoint-
