effective business presentation

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1、EffectiveBusinessPresentation    Contents Acknowledgements………………………………….IAbstract……………………………………………..II Introduction………………………………………………………….1ChapterOne.GeneralConceptofBusinessPresentations..………31.1DefinitionofBusinessPresentation………………………………………...31.2ClassificationofBu

2、sinessPresentation…………………………………….41.3StructureofBusinessPresentation………………………………………….8ChapterTwoLanguageFeaturesofBusinessPresentations…….132.1UseofWords………………………………………………………………132.1.1FamiliarWordsversusUnfamiliarWords…………………………….132.1.2ConcreteWordsversusAbstractWord

3、s………………………………142.1.3UseofVividWords…………………………………………………...152.1.4CarefulUseofJargonandAbbreviations…………………………….152.1.5UseofPersonalNouns………………………………………………..172.2VarietyinSentenceStructure……………………………………………...172.2.1VarietyinSentenceLength…………………………………………...172.2.2Active

4、VoiceversusPassiveVoice……………………………………182.3UseofRepetitionandRhythm…………………………………………….192.4UseofFrequentSignposts………………………………………………...192.5UseofRhetoricalQuestions……………………………………………….20ChapterThreeTechniquesinEffectiveBusinessPresentations...213.1FeaturesofEffectivePrese

5、ntation…………………………………………213.2BeforethePresentation……………………………………………………233.2.1PrepareThoroughly…………………………………………………...233.2.2RehearseRepeatedly………………………………………………….233.2.3ConsiderPersonalAspects……………………………………………233.3DuringthePresentation……………………………………………………253.3.1Maintain

6、andHoldAudience’sInterest……………………………….253.3.2OvercomeNervousness……………………………………………….273.3.3UseVisualAidsEffectively…………………………………………..293.3.4VocalAspects…………………………………………………………303.3.5NonverbalCommunicationSkills…………………………………….353.4AfterthePresentation……………………………………………………

7、...383.4.1DistributeHandouts…………………………………………………..383.4.2ReinforcetheMainPoints…………………………………………….393.4.3EndwithaSummaryandAppreciation………………………………39ChapterFourTheFive-stepApproachinMakingEffectiveBusinessPresentations…………………………..404.1PlanthePresentation…………………………………………

8、……………404.1.1IdentifythePurpose…………………………………………………..414.1.2AnalyzetheAudience…………………………………………………414.1.3DecideontheContent…………