the pragmatic approach to effective business correspondence writing

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1、ThePragmaticApproachtoEffectiveBusinessCorrespondenceWriting Abstract InternationalBusinessEnglish(IBE),whichiscalledBusinessEnglishingeneralintheWest,isavarietyofESP(EnglishforSpecificPurposes).WithChinabecomingtheworld’slargestmarketandmanufacturingcenter,andespeciallyafterChina’sentryintoWTO,I

2、BEisplayinganincreasinglyimportantrole.Businesscorrespondence,asoneofthekeyformsofbusinesscommunication,especiallywiththeadventanddevelopmentoffaxandemail,hasbecomeindispensableforbusinessoperation.Bothcorporationsandpeopleinthebusinesscirclehaverealizedthateffectivecommunication,toacertaindegree

3、,dependsontheefficiencyofcorrespondence.Therefore,inthepastyears,manyscholarsoflinguisticshavefocusedonstudyinghowtobetterapplytheEnglishlanguagesoastoimprovebusinesscommunication. Pragmaticsisanindispensablebranchoflinguistics.Itisthestudyofspecificdiscourseinspecificcontexts,analyzinghowtounder

4、standandcommandalanguageindifferentlingualcontexts.Businesslettersarewrittenagainstacertainbackground;therefore,itisessentialtostudyhowtoenhancecommunicationbyapplyingprinciplesofpragmatics.Thispaperaimsatexploringmethodsofimprovingwritingskillsforbusinesscorrespondencebyanalyzingtherelatedpragma

5、ticprinciples.ThewholethesisisdividedintofiveChapters: IntroductionChapterOne:CommunicationProcess.Thischapterintroducestheinherentrelationsoflanguagetocommunication,aswellastheimportanceoflanguageinamacroscopicperspective.ChapterTwo:AnIntroductionofBusinessCorrespondence.Inthischapter,thedefinit

6、ionof“register”isadoptedtodefinethelanguageusedinbusinesscorrespondence.ChapterThree:PragmaticPrinciplesofBusinessCorrespondence.Itmainlyexpatiatesthe“CooperativePrinciple”and“PolitenessPrinciple”withanumberofexamples.ChapterFour:ApplicationofthePragmaticPrinciplesinthewritingofBusinessCorrespond

7、ence.Itexplorestheapplicationofthepragmaticprinciplesinbusinesscorrespondence.Someskillsarealsomentionedsoastoachievetheeffectivenessofbusinesscorrespondencewritingasawhole.ChapterFive:Conclusion Thepresentwriterwishes