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1、ZhengQinIntroductiontoE-commerceZhengQinIntroductiontoE-commerceWith98figuresEDITOR:ZhengQinDept.ofSoftwareEngineeringTsinghuaUniversity,Beijing100084,ChinaE-mail:qingzh@tsinghua.edu.cn_______________________________________________________________ISBN978-7-302-16323-7Ts
2、inghuaUniversityPress,BeijingISBN978-3-540-49644-1SpringerBerlinHeidelbergNewYorkeISBN978-3-540-49645-8SpringerBerlinHeidelbergNewYork_______________________________________________________________LibraryofCongressControlNumber:2007940845Thisworkissubjecttocopyright.Allr
3、ightsarereserved,whetherthewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting,reproductiononmicrofilmorinanyotherway,andstorageindatabanks.Duplicationofthispublicationorpartsthereofispermittedonl
4、yundertheprovisionsoftheGermanCopyrightLawofSeptember9,1965,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer-Verlag.ViolationsareliabletoprosecutionundertheGermanCopyrightLaw.©2009TsinghuaUniversityPress,BeijingandSpringer-VerlagGmbHBerlinHeidelber
5、gCo-publishedbyTsinghuaUniversityPress,BeijingandSpringer-VerlagGmbHBerlinHeidelbergSpringerisapartofSpringerScience+BusinessMediaspringer.comTheuseofgeneraldescriptivenames,registerednames,trademarks,etc.inthispublicationdoesnotimply,evenintheabsenceofaspecificstatement
6、,thatsuchnamesareexemptfromtherelevantprotectivelawsandregulationsandthereforefreeforgeneraluse.Coverdesign:FridoSteinen-Broo,EStudioCalamar,SpainPrintedonacid-freepaperPrefaceE-commerceisasubjectwhichresearcheshowtouseelectronicandinformationtechnologytopromotethetradit
7、ionalbusinessprocesstochangeprofoundly.Thesubjectisstillatitsinfantageandisfastdeveloping.Itstheoreticalsystemisstillbeingconstructedandperfected.Undersuchcircumstance,thisbooktriestochoosethecontentsthatarefixed,andcloselyrelatedwithE-commerceasthesubjectsystemofE-comme
8、rce.ThearchitectureofE-commerceisasfollows(Fig.0.1).RelatecoursesFigure0.1PrerequisitecoursesofE-commer