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1、SmallBusEcon(2009)32:303–316DOI10.1007/s11187-007-9091-9Criticalsuccessfactorsfore-commerceentrepreneurship:anempiricalstudyofThailandTerrenceC.SeboraÆSangM.LeeÆNittanaSukasameAccepted:27November2007/Publishedonline:8February2008ÓSpringerScience+BusinessMedia,LLC.2008AbstractThepresentst
2、udyfocusesontherelationshipseconomicgrowthandwealthcreation(Acsetal.betweenentrepreneurialcharacteristics(achievement2004).E-commerceisgrowingatanincrediblepace.orientation,risktakingpropensity,locusofcontrol,andTheaccessibilityoftheInternetmakeselectronicnetworking),e-servicebusinessfac
3、tors(reliability,commercearealisticpossibilityforSMEs(Kathuriaresponsiveness,easeofuse,andself-service),govern-andJoshi2007).Astheamountofbusinesstransactedmentalsupport,andthesuccessofe-commerceoverthewebgrows,thevalueofgoods,services,andentrepreneurs.Resultsconfirmthattheachievementinfo
4、rmationexchangedovertheInternetseemstoorientationandlocusofcontroloffoundersanddoubleortripleeachyeararoundtheglobe.ThebusinessemphasisonreliabilityandeaseofuseInternetisanenablingtechnologythatallowsbusi-functionsofe-servicequalityarepositivelyrelatedtonessestoincreasetheaccuracyandeffic
5、iencyofthesuccessofe-commerceentrepreneurialventuresbusinesstransactionprocessing(Applegateetal.inThailand.Founderrisktakingandnetworking,2002).AccordingtoTurbanetal.(2000),e-businesse-serviceresponsivenessandself-service,andgovern-isanemergingconceptthatdescribestheprocessofmentalsuppor
6、tarefoundtobenon-significant.buyingandsellingorexchangingofproducts,services,andinformationviacomputernetworksKeywordsITnewventuresEntrepreneursincludingtheInternet.ThetermreferstoabroaderCriticalsuccessfactorsE-commercedefinitionofe-commercethatincludesservicingE-servicecustomersandco
7、llaboratingwithbusinesspartners(DavidandBenamati2002).Asthe2003UnitedJELClassificationsL26NationsConferenceonTradeandDevelopment’s(UNCTAD)E-commerceandDevelopmentReport1Introductionshows,thereisnowgrowingagreementaboutthepositivecontributionofinformationcommunicationResear
