资源描述：
《Four+Critical+Elements+of+retail+supply+chain+success》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、SpecialReportFourCriticalElementsofRetailSupplyChainSuccessIntroductionRetailersoftenstrugglewithtryingtodiscernwhyaparticularmarketapproachisnotdrivingmoretrafficandsalesintotheironlineandbrick-and-mortarstores.Often,thesearchforanswersinvolveslookingatincentives/promotions,pricing,p
2、roductmix,availability,andthelike.Theymayalsolookintotheirbrandingandmessaging.Yet,rarelydotheystepbackfromallthedetailstoassessthesituationfromadifferentperspective—onethatincludestheroleofthesupplychainindeterminingsuccess.12KanbayResearchInstitute(KRI)publishedastudytoprovidethispe
3、rspective.Firstexecutedin2005thenupdatedin2006,thisstudywasundertakentoidentifytheemergingneedsanddesiresofretailconsumersandmeasurehowwelltoday’smarketisdeliveringagainstthem.Whenmeasuringdesires,theresearchcombinesthepowerofhowconsumersviewretailersfromthreeuniqueviews:Functionally,
4、EmotionallyandEconomically.Theseviewsencompasstheareasofconsumerdecision-makingatthestartoftheshoppingprocess,oftenbeforetheconsumerisevenconsciouslyawareofwhat’shappening.Consumersmakeacomplexsetoftrade-offstofinallydecidewhichstorestovisitandwheretomakeapurchase.Theycoverwell-knowna
5、reassuchasquality,safetyandpricing,andlesser-knownareassuchastrust,precisionandconnection.Mostofusknowthatthesetrade-offsarebeingmadeandarecriticaltosuccess,butwehaveneverbeenabletoquantifythem—andthusdevelopwell-supported,data-drivenplanstoaddressthem—untilnow.Oneimportantcomponentun
6、derlyingalloftheseretailinsightsisthesupplychaininfrastructurethatsupportseachretailer’sabilitytogettherightproductstocustomers.Thenetworkofsuppliers,manufacturers,co-packers,distributioncentersandtransportationprovidersinvolvedinmovinggoodsaroundtheworldcanbeascomplicatedasitisextens
7、ive.Therighttypesofsoftware,materialhandlingequipmentandsupportingtechnologiessimplifytheprocessesinvolvedincreating,storingandtransferringtheseproducts.FourCriticalElementsofRetailSupplyChainSuccessWhatYouWillLearninThisReportTheobjectiveofthisreportistoprovideallplayersintheretailsu
8、pplyc
