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1、AnalysisoftherisksofinternationaltradeinculturalAbstract:Intheeraofglobaleconomicintegration,stimulatetheculturalvitalitygraduallybecameactiveinthefieldofinternationaltrade,animportantfactor.Graspoftheinternationaltradeneedsfromaculturalperspectivetointerpretthevalueofgoods,useandcultur
2、alvalues??ofunity,inessence,istheinternationaltradeofgoodsandculturalvalueoftheexchangeprocess;culturaldifferencesisamajorsourceofinternationaltradeandbasis;culturalcomparativeadvantageistopromotethegrowthanddevelopmentofinternationaltradetherealityofpower.Keywords:culturaldifferencesin
3、internationaltradeandculturalrisksininternationaltradeactivities,aspeopleinthesocialandculturalpractices,customsusedintheformationofavalues,waysofthinkingandbehaviorpatterns,itisina‘sharedvision’intheformofimpactpeople’stransactionsandconsumerpreferences,internationaltrade,promoteorrest
4、rictthe15productionandconsumption,therefore,internationaltradeandcultureareinextricablylinked,andcultureaffectinternationaltrade,developmentofafundamentalfactor,however,Lookingattheexistingmainstreamtradetheory,indealingwithinternationaltradebasis,theessenceisfromthelabor,resources,prod
5、ucts,technologyandotherpurelyeconomicfactorstobedescribed,almostnoproblemsrelatedtoculturalendowments,northecultureasadepthanalysisoffundamentalfactorstotheoccurrenceanddevelopmentofinternationaltradeinthecontextofglobalization,economicandculturalintegrationisincreasinglyinter-culturali
6、nfluenceoninternationaltrademoreandmoreprominent.lefttheculture,wecanhardlyexplainthephenomenonofmanytradetheoccurrenceanddevelopment,nottograspthenatureandoperationrulesoftradeandthereforetostudytheculturalrootsofinternationaltrade,internationaltraderevealstheoccurrenceanddevelopmentof
7、theculturalbasis,isnecessary,while,onthebasisofanalysisofinternationaltradeandcultural,butalsoforthespecificculturalissuesininternationaltrade,thestudyprovidesatheoretical15basis.■AsourceofculturalriskInternationaltradeinthe‘cultureofrisk’concepttoillustratetheculturalimpactoft
