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1、OnthemarketingstrategyofBeijingOlympicvenuesPaperKeywords:BeijingOlympicsportsvenuenamingrights,economicAbstract:CampOlympicstadiumshootstrategiesmustbebasedoninternalandexternalbusinessenvironmentin-depthanalysisofshoot,focusonsolvingthefollowingstrategicquesti
2、ons:Whatkindofbusinessstructuretobuild,choosewhatkindoftargetmarket,howtomarketpositioning,etc.canNodealwiththemainbusinessandotherbusinessrelationships,commercialrelationshipswiththepublicwelfare,intangibleandtangibleassetmanagementbusinessrelationship,willbeth
3、ekeytoeffectivestrategicmanagementisrecommended:theestablishmentofallianceswithbusinessownerstopromotethecollaborationofowners;strengthenthedevelopmentandutilizationofintangibleassetsvenues;strengthencooperationwithinternationalsportsorganizationsandworkcloselyw
4、ithinternationalsportsintermediary;strengthenstadiumoperationsmanagementpersonneltrainingefforts.20BeijingOlympics,‘Bird’sNest’,‘WaterCube’,theWukesongIndoorStadiumandotherOlympicvenuesandrelatedfacilitieswillbehowtouseintangibleresourcesandoperationsinBeijingOl
5、ympicshadbecomethefocusofattentionoutsideayearago,BeijingOlympicstadiumhashostedsomeofthenamegame(suchastheItalianSuperCup),thenamewillbe(suchas‘charmofChina’summerconcert);BeijingOlympicPark,nearly90,000touristsdailytrips,theBeijingOlympicstadiuminthemarket-ori
6、entedoperationthathasachievedsomeinitialsuccess,butthesevenuestoachievesustainabledevelopment,mustbeanobjectiveanalysisofthemarketingenvironment,basedonresearchanddevelopmentsystems,scientificandeffectivemarketingstrategysystem.First,theBeijingOlympicstadiumfaci
7、ngthemarketingenvironmentOlympicstadiumsmarketoperationistoachievethebasicobjectiveofself-financing,self-development,andlong-termgoalistobettermeetpublicrecreation,entertainment,fitness,and20otherneeds,basedonthecultivationofdifferentiatedcompetitiveadvantage,bu
8、ildbrandvenuestoachievethesustainablemanagementanddevelopmentfacility.withotherfor-profitorganizations,theOlympicstadiumandthemarketoperationmustpayattentiontotheform
